Your website design can say a lot about your reputation. If you own a business, you understand the importance of maintaining your business’s online reputation. Whether it’s online reviews or on social media, customers are evaluating your brand every day. This means that it is more important than ever for brands to make sure that their websites are optimized for search engines and their target audience. That being said, improving your website does not have to be expensive or difficult! There are plenty of simple things you can do to improve the design of your company’s homepage without breaking the bank. In fact, we’ve put together five inspiring tips to improve your website design:
1. Think about your end goal
Before you begin the design process and even before you start sketching ideas, think about what your end goal is. What do you want to have accomplished by the time your website is complete?
Think about all aspects of your project: who will be using it, how they will be using it, where they’ll be accessing it from, etc. Once you’ve defined these elements and established them as guidelines for your project scope, set some goals for yourself and make an estimate on how long each phase of development will take.
By setting goals beforehand and creating deadlines for yourself throughout the process (even if they’re totally arbitrary!), it’s easier to stay motivated when things get tough or boring along the way. Remember the goal is to improve your website design for everyone’s benefit.
2. Plan ahead
Planning ahead is the key to a successful site redesign. Don’t rush things and don’t be afraid to ask for help, even if it makes you look silly or like an amateur. Making sure that you have a clear idea of what you want to achieve with your site is essential for any successful project.
If possible, try not to start building until you have thought through each step of the process in detail—and then go back over all those steps again once they’re done! There are many reasons why this is important:
- You will save time by not having to redo things later on
- It’ll allow you more opportunities for collaboration with others (if needed)
- It will help keep everyone focused on the same design goals
3. Prioritize the important information
The most important thing to remember when designing a website is that it has to be easy for people to use. If your users can’t find what they’re looking for on the site, or it takes too long for them to find it, then you’ve failed at making an effective user experience. It’s important to keep things simple and clean in order to make sure that your user can easily find what they need.
Another tip is using good fonts because font selection will help determine how legible a page is. One thing that makes fonts hard to read is the shapes they have around individual letters; if you choose one of these types of fonts then your design won’t work well with readers who have dyslexia or other vision issues either! If possible try using Arial Black font instead as this typeface has been proven readable by many people who suffer from reading disabilities such as dyslexia so don’t forget about those folks out there when choosing which style font works best for each page on your website!
4. Listen to your users and use those insights to improve the user experience
- Website design is not just about how it looks, it’s about how it functions. The user experience of your website is a crucial factor to consider when planning improvements.
- Use user analytics to see what your users are doing on your website. Pay attention to which pages have high bounce rates.
- Use user feedback to improve the user experience of your website. Listen to any feedback provided by clients, customers, friends, colleagues, etc. What better way to know what needs improvement, than by listening to those who use your website?
5. Make it mobile-friendly
A mobile-friendly design is important to consider when developing a website. There are many ways to ensure that your site is accessible on mobile devices.
- Responsive design: A responsive web design means that the content of your website will reflow according to the size of the viewing device (computer, smartphone, tablet). The best part about this option is that you don’t have to create multiple versions of your site for each different device in order for it to work properly.
- Mobile optimized design: This method allows you to use one template and then customize it based on whether or not someone is using their smartphone or desktop computer while surfing around online.
- Mobile app: A standalone app offers another way for users who prefer using apps over browsing via a browser window on their phone or tablet
Never stop improving your website design
As you add new features and make improvements to your site, it’s critical to keep the design up-to-date. You want visitors to have a consistent experience across all platforms, whether they’re using a desktop computer or mobile device. Keeping your web design fresh also keeps users engaged with your content and makes them more likely to return for more.
Keep in mind that an updated website isn’t just about making sure that it looks good on every screen size—it’s also about creating an effective user experience for each visitor type on each device type. Whether someone is visiting via laptop or mobile phone, they should still be able to navigate easily through the site and find what they’re looking for quickly. If a user needs help finding something specific on the web page itself, include instructions or links within close proximity of where the information is located so users don’t have far reach from where they’re currently viewing.
If you’ve created a website or are in the process of redesigning one, then these tips can help you improve your design and make it more user-friendly. Whether you’re just starting out with your first website or have been working on it for years, there is always room for improvement.
Contact us for a website redesign quote based on your requirements!