ShelleyP, Author at Digital Consulting

8 Blogging Mistakes That Are Hurting Your SEO

Blogging is an effective strategy for generating organic traffic, showcasing your expertise, and elevating your search engine visibility. It helps establish your brand as an industry leader, engage with your audience, and create valuable content that keeps visitors coming back. However, blogging without a solid SEO strategy can do more harm than good. But if you're making certain common mistakes, you could be sabotaging your SEO efforts without even realizing it. Many businesses invest time and effort into creating content, only...

9th July 2025

Tips & Toolsblogging, blogs, SEO

Benefits of Partnering with a South African Web Agency for SEO

Outsourcing your SEO needs can be a game-changer—if you partner with the right team. As global competition heats up and marketing budgets tighten, more businesses from the UK, USA, Australia, Canada, and beyond are turning their attention to South Africa’s booming digital scene. Why? South African web agencies offer a rare combination of world-class quality, cost-effectiveness, and personalised service, especially when it comes to SEO. If you're considering hiring an agency to boost your rankings, generate consistent traffic, and drive measurable ROI,...

25th June 2025

SEOdigital marketing, Outsourcing, SEO

How AI is Revolutionizing Search Engine Optimization Strategies

AI search engine optimization is no longer a futuristic concept in digital marketing – it’s here now, transforming how we approach search engine optimization (SEO). From content creation to technical audits, AI is helping businesses work smarter and faster. By 2025, 75% of marketers will be using AI for content ideation and optimization. 62% already report significant productivity boosts on routine SEO tasks. That’s great news for busy business owners and marketers. AI can take care of the tedious work and...

24th June 2025

AI SEOAI, ai search engine optimization, AIEO, aiseo, SEO

Affordable Web Design for Small UK Businesses

If you're a small business owner in the UK, you already know how important a website is. It’s your 24/7 salesperson, your digital storefront, and often the first impression potential customers get of your brand. But here’s the problem: high-quality web design often comes with a hefty price tag—especially when working with local UK agencies. That’s where outsourcing your web design to experienced international teams can be a game-changer. At Digital Consulting, a Cape Town-based web and SEO agency, we help...

18th June 2025

Web Designbusiness website, Outsourcing, web design

Outsourcing Web Design to South Africa: What You Need to Know

Outsourcing isn’t just a cost-cutting strategy anymore—it’s a smart move to access world-class talent, speed up project timelines, and grow your digital footprint with less stress. And one destination is quietly stealing the spotlight when it comes to outsourcing web projects: South Africa. With a strong English-speaking workforce, competitive pricing, and a growing digital ecosystem, South Africa is emerging as a go-to hub for businesses in the UK, US, Australia, and beyond looking to partner with professionals for building and optimizing...

11th June 2025

Web Designdigital marketing, Outsourcing, SEO, web design

Top SEO Strategies for UK E-commerce Sites in 2025

E-commerce in the UK is evolving rapidly, driven by changing consumer behaviours, advancing technology, and growing competition across every niche. Shoppers now expect seamless, fast, and highly personalised online experiences that cater to their preferences—on any device, at any time. With Google continuously updating its algorithms and buyer journeys becoming more complex, it’s no longer enough to rely on basic SEO tactics. To stay competitive and grow your digital footprint in 2025, UK e-commerce businesses must adopt forward-thinking SEO strategies that...

4th June 2025

SEOSEO, SEO strategy, seo tips

SSL Certificates Explained: 5 Reasons Your Website Needs One

Imagine walking into a shop and noticing that all your personal information could be viewed by anyone passing by. You’d probably leave immediately, right? That’s what it’s like for users landing on a website without an SSL certificate. I the digital world, trust is everything. Whether you’re running a local business or an international eCommerce site, security is non-negotiable. And it starts with SSL. But what is an SSL certificate really? And why does your website need one? Let’s break it down in plain...

28th May 2025

SecuritySSL, website security

Why SEO Takes 3 to 6 Months: The Truth About Ranking Success

You're here because you wanna know why SEO takes time. We get it. You’ve launched a beautiful website, started publishing blogs, and even hired an SEO expert. A few weeks go by… and nothing. Your site’s still buried on page 5 of Google. Sound familiar? Here’s the truth: SEO isn’t an instant fix—it’s a process that unfolds over time. If you’re hoping for results in days or even a few short weeks, you’re likely to be let down. But if you stick...

14th May 2025

SEOSEO

Does ChatGPT Affect Google Search? What You Need to Know

With the rise of AI chatbots like ChatGPT, many in the digital marketing world are asking: Does ChatGPT affect Google search? It's a valid question—and one that touches the heart of how users find information online. As an SEO agency, we’re here to break it down in a friendly, informative way. Let’s explore how ChatGPT is evolving search behaviour, what it means for Google, and how businesses can adapt. What Is ChatGPT and How Is It Being Used? ChatGPT is an advanced AI...

7th May 2025

SEOAI, Google, SEO

Is Your Website SEO-Ready? A Simple SEO Checklist

Your website might look great, but is it really optimized for search engines? A visually appealing design is just one part of the equation—if your site isn’t built with SEO in mind, you could be missing out on a significant amount of organic traffic. Search engines like Google use complex algorithms to determine rankings, and without proper optimization, your site may not even appear on the first few pages of search results. SEO is more than just inserting keywords—it’s about creating...

30th April 2025

SEOSEO, SEO FAQ, seo tips

Author - ShelleyP