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google rankbrain

What is Google’s RankBrain and how does it affect SEO?

If you’re serious about your SEO then you should know about Google RankBrain. RankBrain is a machine learning artificial intelligence (AI) that is used in Google’s search algorithm. RankBrain was introduced and confirmed to be in use in October 2015 and is still the only artificial intelligence in the Google search algorithm. How does it work? RankBrain is part of Google’s search algorithm, this means its job is to determine the best results and pages to show when a query [...]

link building 2019

Is link Building Still Important for SEO?

After a couple of years of having a website and keeping up with SEO strategies, you are probably starting to wonder how many of these factors begin to go stale over time, or do not work as well as they used to when you started your SEO journey. Let me remind you that the importance of these factors alternate a lot. Especially if it’s the Google front page you’re focusing on ranking on – that’s because Google changes their [...]

seo south africa

How Much Does SEO Cost in South Africa?

As you can imagine there is no accurate or fixed answer to this question. Each company and each SEO expert offers their services differently. But they all have one thing in common; SEO prices in South Africa are normally charged for per hour and monthly. Each company puts together different package offers for their SEO services, and each company is unique and different. Let’s take a look at some of the most common tasks included in these packages and their [...]

SEO

How to Get More Website Traffic

The most common question that gets asked in regard to websites is, “How do you get more traffic?” Website traffic is important to monitor and increase because no traffic means no customers and no website visitors. We’ll go through some of the best ways to get more website traffic and look into how to incorporate each of them in your marketing plan. Before we get into that, I just want to point out that even though the following methods [...]

Analytics

What is Time on Site and Bounce Rate?

If you created and manage your own website or blog, chances are you’ve gotten curious as to how well your site is doing, and how many people have actually interacted with it. Using a popular analytics tool like Google Analytics, you’ll see a couple of different metric reports and might not even know or understand what some of them really mean. In this article, we’ll be looking at Time on Site and Bounce Rate, and answering the question, “What [...]

What affects your ranking on Google?

There are said to be over 200 factors that all play a part in your Google ranking. We do not know what all these factors are because Google keeps it a secret, but we can determine some common factors that definitely help determine what affects your ranking on Google. There are no top 5 specific factors that determine your website success or ranking. These 200+ factors change all the time, so bear in mind there is no quick ranking method. [...]

seo and adwords

What is the difference between Google AdWords and SEO?

Congratulations, you’ve decided to start an online business. Enjoy the E-commerce adventure! As with any business, you need clients otherwise it wouldn’t be a business now would it? But how? The best place to start is the internet of course. You are done with online research and slowly but surely you start to pick up on reoccurring words such as Search Engine Optimization and Google AdWords which leaves you chewing the back of your pen in uncertainty. Which is [...]

wordpress security 01

How Hackers Get Access to Your WordPress Website

WordPress sounds like a great deal! With customizable themes and startling plugins, you can kick start your business, blog, or any other online website passion within a matter of minutes. With many great features comes the risk of vulnerabilities and security disputes. Hackers can easily compromise your WordPress site. Necessary precautionary measures need to be in place to stop such attacks. The question arises, how hackers get access to your WordPress site? The answer varies on a wide scale, depending [...]

wordpress website security

10 Things You Can Do to Secure Your WordPress Site

Are you running a business online? Or enjoy managing a blog? Then WordPress is a core part of your run-of-the-mill activities on the web. Apart from supporting your site with powerful SEO, other security measures should be taken to decrease or purge the element of risk. The primary installation of WordPress is simple and secure. However, adding themes, custom code, plugins, and users increases the likelihood of being hacked. Things You Should Know Are you a WordPress pro or novice [...]

ecommerce vs retail

Is e-commerce really killing brick and mortar retail?

The meteoric growth of e-commerce in the past two decades has been sounding like the death knell for the physical stores. Today, the e-commerce giant Amazon holds a market capitalization of more than $400 billion. Amazon has left behind the traditional retail store giant – Wal-Mart, which by the way is valued at around $214 billion. Undoubtedly, the stats are slightly worrying. So, are clicks overtaking bricks? Well, the change in the business landscape and market is not a new trend. [...]