Competitive Visibility Audit
Competitor Analysis: See Where You Stand in Google and AI
Digital Consulting’s Competitive Visibility Audit is a done-for-you competitor analysis for any business. We benchmark you against three rivals across Google search and AI answers, score you on eight dimensions, and hand you a 30/60/90 day plan. From R4,500, in five working days.
See a real sample report first, no email needed.
8 dimensionsScored 0 to 5
You + 3 rivalsBenchmarked side by side
Google + AISearch and AI answers
5 working daysReport + action plan
What it is
A competitor analysis that measures Google and AI, not just SEO
Most competitor analysis stops at a pile of SEO numbers. Digital Consulting’s Competitive Visibility Audit goes further: it benchmarks your business against three named competitors across everything that decides who wins the customer, organic search, AI answers, authority and backlinks, technical health, content, reputation, positioning and published offer, and scores all four of you on the same eight dimensions.
The reason the AI half matters is simple. Gartner predicts traditional search engine volume will drop 25% by 2026 as buyers shift to AI chatbots and virtual agents (Gartner, 2024). If ChatGPT, Gemini or Google’s AI answers do not name and cite your business, you never make the shortlist, and most businesses have no idea whether they do. Digital Consulting measures exactly that, and shows you where your competitors are beating you.
Inside the audit
What your competitor analysis reveals
Four things, each turned into a plain-English “so what for you”.
A scorecard across 8 dimensions
You and three competitors scored 0 to 5 on organic visibility, AI visibility, authority, technical health, content, reputation, positioning and offer. You see exactly where you win and where you lose.
Whether AI answers name you
We run the real buyer questions your customers ask ChatGPT, Gemini and Google AI, and score how often each business is mentioned and cited. It is the gap most competitors are quietly winning.
A rand figure on what you’re missing
We total the high-intent searches your competitors rank for and you do not, and value them at what they would cost in ads, so “we should do more” becomes a number your business can weigh.
A 30/60/90 day plan
Every finding becomes a prioritised action list, sequenced by effort and impact and tied to what moves the needle. You can hand it to any team, or hand it to Digital Consulting.
See it first
See a real sample audit before you commit
A full 22-page sample on a fictional business, so you can see exactly what you would receive. No form, no email, just open it.
The sample shows the full scorecard, the AI-visibility measurement, the keyword gaps, the value-at-stake working and the 30/60/90 day plan, exactly as you would get it for your own business.
Illustrative sample built on fictional data.
How the audit works
1Send us your siteGive us your website and name any rivals you want measured. Digital Consulting confirms the final competitor set with you.
2We measure and verifyWe benchmark all four businesses across Google, AI answers, authority, content and reputation, and verify every figure against live data.
3You get the report and planA branded report and a 30/60/90 day plan within five working days, walked through with you on a call.
What a competitor analysis costs
One flat price. Low-risk by design: half of it comes back if you go on to a retainer.
Full competitor analysis
R4,500 once-off50% credited toward your first month if you start an SEO or AI-Visibility retainer
Everything in the audit, delivered in five working days:
- You benchmarked against three named competitors
- Google search and AI-answer visibility measured
- Backlinks, technical, content and reputation scored
- Value-at-stake figure and keyword gaps
- A 30/60/90 day action plan, walked through on a call
Prices last reviewed: July 2026.
How a Competitive Visibility Audit compares
Your honest options for competitor analysis.
| Digital Consulting Competitive Visibility Audit | Free SEO tools (Ahrefs, SEMrush, Ubersuggest) | Big-agency competitor audit | Doing it yourself | |
|---|---|---|---|---|
| What you get | A benchmarked report plus an action plan | Raw data and charts | A long strategy deck | Guesswork |
| AI-answer visibility measured | Yes, mention and citation | No | Rarely | No |
| Named competitor benchmark | You vs 3 rivals, scored | You pull it yourself | Yes | No |
| Action plan (30/60/90) | Included | No | Sometimes | No |
| Who does the work | Digital Consulting | You | The agency | You |
| Turnaround | 5 working days | Immediate but unguided | Weeks | Whenever you get to it |
| Price | R4,500, 50% credited to a retainer | Free to ~R5,000/month | Typically R15,000+ | Your time |
*Competitor figures are indicative and were accurate at the time of writing; please check providers’ own sites for current pricing.
Why businesses choose Digital Consulting
Digital Consulting is a Cape Town digital agency rated 5.0 on Google by 350+ clients, working with businesses locally and internationally and specialising in SEO and AI visibility. The Competitive Visibility Audit uses the same methods we run for our retainer clients, so the report you get is the report we would act on.
“Competitor analysis usually ends in a spreadsheet nobody acts on. We built the Competitive Visibility Audit to end in a decision: here is exactly where your competitors are beating you, in Google and in AI, and here is what to do about it first.”Digital Consulting
Competitor analysis FAQs
It is Digital Consulting’s competitor analysis for any business. We benchmark you against three named competitors across Google search, AI answers, authority, technical health, content, reputation, positioning and offer, score all four of you on eight dimensions, and give you a 30/60/90 day plan. From R4,500 in five working days.
A free audit or tool scans your own site and hands you raw data. A Competitive Visibility Audit benchmarks you against real, named competitors, measures whether AI answers mention and cite you, puts a rand figure on the gap, and turns it all into a prioritised action plan. It is analysis you can act on, not a data dump.
We run a fixed set of the buyer questions your customers ask AI assistants like ChatGPT, Gemini and Google’s AI answers, and record whether each business is named (mentioned) and linked (cited). Because the question set is fixed, we can run it again later to prove your visibility has moved.
Three, chosen with you. Usually your closest direct rivals plus one aspirational benchmark you would like to catch. You give us your website and any rivals you already have in mind, and Digital Consulting confirms the final set before we start. You can swap any of them.
You get a branded report and a 30/60/90 day action plan, walked through with you on a call, within five working days of confirming your competitor set. The report covers the full scorecard, AI-visibility measurement, keyword gaps and a value-at-stake figure. You are free to act on it yourself or with us.
The Competitive Visibility Audit is R4,500 once-off. If you go on to start an SEO or AI-Visibility retainer with Digital Consulting, 50% of the audit fee is credited toward your first month, so the audit effectively pays for part of the work it recommends.
Start your competitor analysis
Send us your website and we will benchmark you against your competitors, in Google and in AI. Report and plan in five working days, from R4,500.
