Author - Reinhardt

ecommerce vs retail

Is e-commerce really killing brick and mortar retail?

The meteoric growth of e-commerce in the past two decades has been sounding like the death knell for the physical stores. Today, the e-commerce giant Amazon holds a market capitalization of more than $400 billion. Amazon has left behind the traditional retail store giant – Wal-Mart, which by the way is valued at around $214 billion. Undoubtedly, the stats are slightly worrying. So, are clicks overtaking bricks? Well, the change in the business landscape and market is not a new trend. [...]

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What is SEO? – Learn All About Search Engine Optimization

  Have you ever wondered, why some websites rank higher on search engines, and some go on to the last pages? The key to everything is SEO. SEO is an acronym of search engine optimization, which is a process that affects the visibility of a website or a page on search engines. In simpler words, this marketing technique optimizes the online content present on web pages with certain keywords, so that a search engine shows it as a top result. Let’s break it [...]

mobile responsive design 01

What is a Mobile Friendly Responsive Website?

With the evolution of Smartphones, everyone today wants a mobile friendly website. If your website lacks resolution and compatibility with your visitor’s mobile devices, you’re in trouble of losing some potential leads. It is also impractical to consider that the same website version on a PC where resolutions are much higher will be equally responsive to a smaller touchscreen device! People are constantly on their smartphones. Whether it is to order a pizza or making big payments online – mobile devices is [...]

wordpress

What is WordPress and why is it so popular?

Planning to start your blog or website, you’ll find that WordPress is the most highly recommended platform among all. After its inception in 2003, WordPress rapidly became the most widely used self-hosted blogging tool in existence. Technically speaking, WordPress is an open source web design framework based on PHP (a programming language). It features a web template system that enables users to customize the pages effortlessly. WordPress also offers an endless list of unique features like built-in themes, mix-and-match plugins [...]

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10 Useful Tips for Starting an Online Store

These days more and more people are trying to explore the digital realm for business opportunities, and hence online stores are becoming more common than brick and mortar stores. You may think that starting an online store is a lot easier and profitable than establishing a physical storefront. You don’t have to worry about paying monthly rents and utility bills on top of investing in the products you are going to sell, plus you can reach millions of people globally [...]