Monthly Archives - December 2022

difference between seo and sem

What’s the Difference Between SEO and SEM?

"SEO vs SEM" is a frequently asked question in digital marketing. With billions of users online and competition growing every day, getting your business noticed can be challenging. To cut through the noise, it's essential to understand the differences between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)—and how each can help you drive traffic, increase visibility, and grow your business.

What is SEO?

SEO stands for Search Engine Optimization and is the process of improving...

seo link building

What are Backlinks, Internal Links, and External Links?

Backlinks, internal links, and external links are all a part of the internet's infrastructure. The term "backlink" refers to websites that link to yours. Internal links refer to pages on your own site that lead to other parts of your site. External links refer to sites that aren't yours but contain information related to your company or topic area. This article will explain what these terms mean and how they help you grow your website in organic search results.

Backlinks

Backlinks are...

website blogs brand awareness

How Website Blogs Can Expand Your Brand Awareness

Most business owners know that they should have a website, but they don't know how to use it to their advantage. Did you know website blogs can expand your brand awareness? Blogging is one of the best ways to improve your brand awareness and increase traffic to your website. In this post, I'll discuss how blogging can help you expand your company's presence and improve customer service by providing valuable content that answers questions people are searching for on Google...