What are Backlinks, Internal Links, and External Links?

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Backlinks, internal links, and external links are all a part of the internet’s infrastructure. The term “backlink” refers to websites that link to yours. Internal links refer to pages on your own site that lead to other parts of your site. External links refer to sites that aren’t yours but contain information related to your company or topic area. This article will explain what these terms mean and how they help you grow your website in organic search results.


Backlinks are links to your website from other websites. They’re a good indicator of how popular your content is, and they can help you rank higher in search engines when people search for keywords related to the topic of your website.

When you use backlinks to boost your SEO, it’s called link building. You can do this by creating new content on other websites or by submitting articles or blog posts via guest posting. You can also get backlinks by commenting on other people’s blogs – just make sure that you ask for permission first if you’re going to share a link.

Internal links

What are internal links? Internal links are hypertext links to content on the same website. Internal links help users navigate your site, and they’re essential for creating a cohesive user experience.

For example, say you have a services page where you list each of the services you offer, it would be good to add a hyperlink to each service’s unique page for quick access. These internal links help readers browse through your website by providing them with easy access to related content.

seo backlinks

External links

External links are the ones that point to other websites. An external link is a link that you create and place in your content to send readers to other sites. An example is a link to your Facebook page or Twitter handle at the bottom of an article.

Another good example of external links is linking to sources referenced in your content. If you write an article where you refer to a study or resource, then it’s good practice to hyperlink those words to the resource. This helps search engines identify your content as trustworthy.

Why are links important for SEO?

Links are an important part of SEO because they tell search engines that your site is popular and authoritative. Links help establish relevancy between sites, which helps with rankings.

For example, if a website about back pain links to another site about back problems, then Google will assume that these two sites are related and place them together in their index.


Backlinks, internal links and external links are all important for SEO and your domain authority. To summarize, backlinks are links to your website, internal links are links within your website and external links are links outside of your website.

If you need help with your links and SEO, jump into our inbox here! See, that was an internal link. 😉

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