Last updated on Jul 21st, 2022 at 10:44 am
We’re more than halfway through 2022, but it’s not too late to implement the hottest digital marketing strategies of 2022. In fact, getting up to speed with the latest trends is a good idea all-year-round.
No matter what time of year it is, creating and regularly posting high-quality content will always be one of the top ways to improve your ranking.
Want an end-of-year boost for your business and website? Follow these 5 ways to improve your SEO ranking to give you a head start into 2023!
Check up on your site page load speed and ensure it’s decent or at least in the recommended zone. It doesn’t help to put so much work into other SEO ranking factors, but then visitors bounce because they get impatient or irritated waiting for the page to load. So what is the recommended load speed? Ideally, your pages should load in under 3 seconds. According to research, 64% of mobile users expect pages to load in less than 4 seconds.
One quick tip for improving load speed is to compress all the images on your page. We know high-quality images are great to look at, but you can still keep the good quality after compressing.
Quality Content (Blogging)
Do you post blog articles on your site? If yes, we assume by now you’ve seen it everywhere – “Quality content is king.” And it’s true. If you’re going to post blogs on your site, the quality and topics are very important and absolutely must be relevant to your brand.
If you’ve been blogging for a while and need fresh ideas, try content repurposing. This is a big trend in the digital marketing industry at the moment. Content repurposing means exactly what it sounds like, repurposing old content and making it into something new. For example, if you’ve written a step-by-step guide article, you can repurpose that content and create an eye-catching infographic. If you’ve done an interview with a well-known person, you can take quotes from the interview and add them to images to post on social media to promote that article.
There are many more ways to repurpose your content. As long as you stick to your niche and keep it relevant, your followers and customers will always be excited to get quality content from you.
Use Header Tags
A commonly overlooked step of optimizing your site for SEO is formatting your blog posts correctly. When a visitor comes across an article to answer their question and the article looks intimidating and like a jumble of words, they’ll leave.
Make your sentences shorter, divide your text into more paragraphs and separate each section or topic of the article with an H2 heading tag. The neater and more spread out your content is, the better your readability score will be and for good reason. You WANT people to stay and read, not run. The same can be applied to pages on your site with a lot of text, such as an ‘About’ page. Keep it neat and easy to read.
And don’t forget to compress any images you use to lower the page load speed!
Another crucial factor to improving your SEO ranking in 2022 is to make sure your site is well-optimized for mobile.
A vast majority of users do their research on their smartphones as it’s quicker, more accessible and on-the-go.
Your site must load quickly, and correctly and be easy to navigate on a smartphone. Make sure your site has been tested on phones with various screen sizes and operating systems, and then make adjustments where necessary. Most website themes these days are automatically mobile-friendly, which is great, but make sure you check!
Outbound Links and Backlinks
One of the top SEO ranking factors is still links! Outbound links and backlinks are still among the top factors that can improve your SEO ranking and make your site look trustworthy.
Just like your own content, the outbound links you use MUST be relevant to your industry and target audience. When using outbound links in a blog, must be relevant to the topic.
Backlinks, also known as inbound links, is when other pages link back to yours. Links have always been a big part of SEO and search engine ranking algorithms. They’re most helpful for your ranking as long as they stay relevant and are linking to other high-ranking and trustworthy sites.
Improving your SEO ranking is an ongoing task for all companies and digital marketers. SEO practices are not something that can just be stopped as the algorithms are changing all the time. This means it’s important to stay on top of the game, keep up to date with recent trends and always research, research, research!
Stay tuned to our blog for more tips about SEO and digital marketing. If you need assistance, don’t hesitate to contact us at Digital Consulting anytime. Seriously, we are here to help!