Email marketing is a powerful tool that can help you grow your business. It’s also an effective way to boost SEO, which is why so many businesses are starting to integrate them together. But how exactly does email marketing work with SEO? Read on to find out!
How email marketing boosts SEO
They’re both about getting the right content in front of the right people, so it makes sense that they would work together. Email marketing can help by bringing customers back to your website. This means more traffic, which also means more conversions.
1. Helps on-site website engagement
Email marketing helps you improve your website’s user engagement.
This is one of the most important SEO benefits of email marketing. As a website owner, you want your users to be happy with their experience on your site and come back for more. You can use email as a way to improve this by sending emails that notify customers of new products or sales that they might be interested in. This will encourage them to come back to your site more often and give them the incentive to keep coming back even after they’ve made a purchase.
It also helps with conversion rates, bounce rate and time on site (TOS). If you send regular email newsletters to promote your latest blogs, sales, etc. then your subscribers will spend more time on your website which helps with SEO rankings.
2. Email campaigns can be turned into site content
If an email campaign gets a good response, don’t be afraid to repurpose it into material for your blog or website. Take every opportunity you can to create good quality, original content for your website blog!
Email campaigns can help with brainstorming ideas for future projects like infographics or videos.
3. Helps increase traffic
While it is true that email marketing can be used to drive traffic to your website, it’s also a great way to drive traffic directly to the pages on your website you want people to see. The easiest example is an email newsletter that goes out each week, sending people from their inboxes to blog posts or new product pages.
4. You can grow your list with a blog or website
Adding a subscribe to newsletter popup on your website is a great way to get more subscribers. Not only are users engaging with your site by entering their details, but they are also opting to receive updates to come back. The more you grow your list, the more regular traffic you can generate.
Getting existing users to come back to your website and engage with new content is exactly what you want for your SEO.
5. Boosts social media shares
Social media is another tool you can use to improve SEO. Social media shares are a huge part of search engine ranking and email marketing is a great way to get people to share your content on social media. To do this, include your social links in emails or create an email campaign promoting social media activity.
6. Email marketing is still relevant!
If you aren’t implementing email marketing into your SEO strategy, you’re missing out on a ton of potential customers. Email marketing is a great way to keep in touch with customers and build your brand while keeping current and former clients up to date.
As an example, let’s say I’m running an online store that sells pet products. The average customer doesn’t care about what my company does beyond selling items they want to buy; they want the best product at the lowest price delivered as quickly as possible. If I contact them through email and tell them about sales or upcoming events like free shipping days or deals for first-time buyers (all things that would help them save money), it’ll make me look like a smart business owner who understands their needs.
We hope that this article has given you some insight into how email marketing boosts your SEO. I know it can be tough to get started, but just remember that when it comes down to it, email marketing isn’t all that different from other forms of marketing.
We are passionate about SEO and love sharing ways you can improve your SEO strategy. If you have any SEO questions, pop us an email or get in touch!