Last updated on Sep 13th, 2022 at 02:58 pm
The most common question that gets asked in regard to websites is, “How do you get more traffic?” Website traffic is important to monitor and increase because no traffic means no customers and no website visitors. We’ll go through some of the best ways to get more website traffic and look into how to incorporate each of them in your marketing plan. Before we get into that, I just want to point out that even though the following methods to increase traffic are effective, quality content is still king. Make sure you’re always and only ever putting out helpful and interesting content relevant to your business.
Now, let’s look at some ways to get more traffic:
SEO (Search Engine Optimization)
This is the first and most important one we’re going to list. Why is SEO so important? Well, firstly you need to know what SEO is. SEO stands for Search Engine Optimization which is the process of using certain methods to improve website ranking so that your site is visible on search engine results pages. This is very important because the higher your page ranking the higher the chance of your website being on the first page of search engine results, which means a higher number of clicks!
One example of SEO is the use of keywords in your content to make your page more discoverable and increase your ranking to get to the first page of search engine results.
The use of promotion via social media platforms is very helpful for bringing in more traffic. To do this, make sure you always include your website link in the bio or about section of your page and promote new blog posts and content frequently. This is also where you should be making use of hashtags to get your content out there. Come up with a special hashtag for your business and use hashtags relevant to your niche only. Use your hashtags every time you post on social media, and make sure to promote the link to your website too.
Google is the most widely used search engine to date. So, it makes sense that advertising on the Google front page brings in more traffic. Especially if searchers are looking for your type of service within their area and your website is the first advertised suggestion that comes up. What is Google AdWords? Google AdWords is a PPC (Pay Per Click) Advertising platform. There are two ways to use this platform
- Google Search Network is like what was mentioned above when your ad is shown at the top of the search engine results.
- Google Display Network is the use of display ads and banner ads on other websites with your same target audience.
Online business directory listing
Setting up an eye-catching ad on online directories can be a decent boost for your business. This gives you the chance to reach more people locally who are specifically looking for what you have to offer. Make sure you take advantage of adding in share buttons if the option is there, and of course, include your website link to bring the traffic to your website.
There are various free business directories you can submit a free ad on. Just do a quick search on Google and see what directories you can find that best suit your business niche.
Another great way to boost your website traffic is to allow guest blogging. Guest blogging is when a writer writes content to post on someone else’s blog. This is helpful if you get an already popular blogger or influencer to guest blog on your site and have them promote the post on all their platforms – bringing their audience to you. This method also works vice versa; if you guest blog on a popular site you gain more exposure for your content and brand. Definitely, an effective way to bring in more traffic!
There a few methods for you to make use of to increase your website traffic. All these methods take dedication and cannot be used just once and expected increase traffic. Use these strategies often, grow from them, and analyze your results. Take note of what’s working and the time of day these methods work the best. It all comes down to your dedication to your business and website.