Gaining SEO traffic can be difficult if you don’t understand how search engines work. There are two ways they can attract attention when people use their search engine, organic and paid ads.
Are you doing enough to get your website out there? Should you be working on increasing organic traffic, or paying for quick traffic? Or…both? Let’s break down what each of them means and how they work.
What is Organic Traffic?
Organic means the results that appear based on the search engine’s algorithm. These are the search results that show up underneath the ads when a user types in a query. When someone chooses to click on your page, that is organic traffic.
If you want to see organic traffic, you will need to do SEO (search engine optimization).
SEO helps increase your rankings by optimizing your site for certain keywords. So when a user searches a certain keyword, you have a higher chance of showing in the first-page search results.
You don’t pay for organic traffic
Organic results are free, but they still require work. The work is to optimize your site for search engines, maintain it over time, and create content that people want to read. If you manage your SEO yourself, then your time is your only investment.
Organic traffic is free in the sense that you don’t have to pay for it, but it does require a consistent investment of time and resources if you’re going to generate any real results. If you’re going to pay an SEO expert to optimize your site, then of course there is an expense to increasing organic traffic.
What are paid ads?
Paid ads, also known as pay-per-click (PPC) are ads that you pay for to boost your traffic. This is a great way to get quick traffic to your website. It is more expensive than organic traffic, but it can be used effectively as part of an integrated marketing strategy.
- Paid ads are paid search listings that appear above, below or to the right of organic search results based on an algorithm which Google uses to determine which ads will work best for each user. This method is based on their location, device and other factors such as the keywords they use when searching a query. Advertisers pay for their ads through a bidding system where they place their maximum bid (in PPC terms this is called “ad rank”) based on how much they are willing to pay per click; then Google decides where those ads will show up in relation to each other according to how much each advertiser has bid.
- The advantage of paid ads is that you’re able to target specific users with very specific needs/goals when running programs like AdWords campaigns within Google’s platform (e-commerce sites often use this tool). You can also look at performance metrics like conversion rates which helps marketers understand what kind of responses they’re getting from potential customers so they can improve those campaigns over time if necessary.
How do they compare?
Paid ads are great for getting instant traffic to your site, but organic search results are the best way to get long-term customers. Organic traffic takes time to build up, but it’s free and can bring in a high volume of users who are interested in what you’re selling. Paid ads can be more expensive than organic traffic, especially if you want to target very specific keywords that have a higher competition rate (meaning there are many businesses trying to rank for those keywords).
If you’re trying to get as much exposure as possible as quickly as possible, then paid advertising might be better suited for your needs. If not, then stay focused on building up your organic following over time!
When you use paid ads, you have more control over who sees your ad and where. Paid advertising allows you to hone in on the exact audience you want to reach and present them with a highly relevant advertisement that will entice them into clicking through to your website and converting into customers.
Organic traffic happens when people click on your link in the organic section of search results. The organic section is at the top and usually has two to three rows of links. Organic traffic is free and can be very profitable if you have a good website that organically attracts people. However, it takes time to build up an organic audience; it’s not something you can just set up overnight and expect immediate results.
And there you have it! Organic traffic is traffic that you acquire naturally, whereas in paid ads you pay per click to get immediate traffic. Search engines have a lot of power over which sites get more traffic than others because they’re one of the most visited destinations online—Google alone accounts for nearly 90% of all internet searches worldwide. Whether you decide to choose to concentrate on organic traffic or PPC, is up to you. But if you choose to rely on paid ads, we suggest you optimize your site first.
If you want your website to be seen by lots of people who are searching for what you sell or offer services in your niche market, then it’s critical that you optimize your site properly so that it can rank high in search engine rankings like Google and Bing.
If you are looking for an organic traffic solution, then look no further. We have been in the SEO game for a long time and we can help you! Contact us for your SEO optimization.