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Blogging is considered by many to be one of the most powerful tools of digital marketing and brand awareness for your business. Whether your business is big or small, sharing relevant and useful content for your audience is an effective way to promote your brand and form long-lasting relationships with your clients and customers. How do blogs benefit digital marketing?
People love content. Especially online content. Since everything nowadays is online and often searched on a smartphone, making sure your content is optimized for mobile is hugely important!
Now, let’s take a look at how blogs benefit digital marketing and how blogging can improve your marketing efforts.
Boost SEO
Search Engine Optimization (SEO) is a core function of digital marketing. If you’re running a successful SEO strategy, you should be familiar with the fact that creating new content is a top tier factor of SEO and digital marketing.
As the saying goes, “content is king and consistency is queen” and it’s true. We can’t stress enough how beneficial blogging can be for SEO. Frequently posting relevant and interesting content gives your customers something to come back to, plus gives them another reason to sign up for your email newsletter, and a reason to trust you.
Basically, to get straight to the point, blogging is very beneficial for your digital marketing strategy and will boost your SEO and ranking! Just remember to keep the content relevant to your industry and avoid plagiarism.
Establish as an Industry Leader
Another major factor of digital marketing is staying up to speed with the latest trends and researching your competition. Being ahead of your competition is a challenge that requires research and effort. But, if one of your top competitors isn’t blogging, you have a big advantage over them!
If you can offer helpful content to readers interested in your industry, you’re filling a much-needed gap in the industry thus establishing your business as an industry leader.
People will see this extra effort and realize you really know what you’re talking about. Bringing us to the next point, blogging and offering relevant content to your customers helps build trust.
Build Customer Relationships
Customers like to be sure they are in good hands. Besides having a FAQ page, offering more content really builds trust. Research top searched questions relating to your business and write an informative article to answer them.
Your content could become a go-to resource page for clients who need to know more. Unlike traditional print advertisements, customers now have the power to have their voices be heard in the comment section. By giving them the opportunity to leave direct feedback and get a timely response, you are building trustworthy customer relationships.
Increase Traffic
So, blogs can boost your SEO, help you get ahead of your competition and build customer relationships. All these combined benefits are going to help increase website traffic as well.
When a visitor finds an article or page really helpful and useful, they often share it. Whether they link to your blog on their own website or share a link to your blog on social media, they are sending more traffic to your site – for free!
Cost-Effective
One of the other very appealing ways in which blogs benefit digital marketing is that it’s cost-effective.
You can put little to no extra funds in creating high-quality content for your blog. Even if you need to pay someone to write for your blog, the extra benefits to your digital marketing strategy will pay off itself.
You don’t need to hire a highly qualified writer to create content for you; as long as the grammar is correct, it’s well-written and has no embarrassing spelling errors or plagiarism, it will be fine.
Of course, the best part about having great content is having your readers and customers sharing it everywhere. It doesn’t cost you a penny for your page visitors to click that share button and help you get your content out there. Be sure to include a call-to-action at the end of your post to encourage readers to share or to take another specific, targeted action suited to your needs.
Broaden Your Reach
Now after reading through all of the above benefits, you should be able to see how blogs can broaden your reach to more customers.
When existing customers share your content, they are introducing your business to new and potential customers. How cool is that? It’s basically free marketing to your target audience! Definitely a division of marketing worth getting into. Another great way blogs impact your reach is in the search results. When your article pops up in the search results, you increase your chances of new people finding your business through your posts.
Closing Thoughts
Blogs are a very beneficial factor of digital marketing and it’s easy to see why it’s considered a powerful part of Search Engine Optimization and marketing strategies.
Blogging can benefit digital marketing by boosting SEO, helping your business become an established industry leader, build customer relationships with trust, increase website traffic, is cost-effective and broadens your reach to your target audience.
Want to learn more about SEO or looking for someone to manage your digital marketing strategy – Contact us at Digital Consulting and we’ll help you out!