How Website Blogs Can Expand Your Brand Awareness

website blogs brand awareness
Voiced by Amazon Polly

Most business owners know that they should have a website, but they don’t know how to use it to their advantage. Did you know website blogs can expand your brand awareness? Blogging is one of the best ways to improve your brand awareness and increase traffic to your website. In this post, I’ll discuss how blogging can help you expand your company’s presence and improve customer service by providing valuable content that answers questions people are searching for on Google – all in an effort to increase organic ranking on search engines, generate leads for sales and attract new customers!

If you’re in a hurry, here’s a quick breakdown:

  • Blogs can increase your brand’s organic ranking
  • Your website will be easier to find
  • Blogs can contribute to better customer service
  • They make your website more interactive (increasing time on site)
  • Blogs posts can help establish you as an expert in your niche
  • They can make your website more authoritative and trustworthy
  • They can help increase organic traffic
  • Blogs are good for SEO

Blogs help your brand’s organic ranking on search engines

One of the best ways to get backlinks & traffic to your website is by posting blogs. Search engine bots crawl the web and use blog posts as a way to determine how relevant your website is in relation to other sites on the internet. If you have a lot of good content on your blog, search engines will rank it highly. This means that people searching for terms related to what you offer will see your site in their search results!

A well-written blog post is also more likely to be shared by social media users (like Facebook fans), which can lead directly back again, which gives you increased traffic from those same pages who share them first before visiting yours.

Website blogs contribute to better customer service

Blogs can also be used to answer customer questions, particularly those that relate to your products and services. You can use blogs to provide helpful hints when customers are having trouble with their order. You can even offer free tutorials on how to best use your product.

This will help you build a better relationship with your customers by making them feel valued and appreciated. If they have any issues with their orders or want advice on how to make the most of your products, they’ll know where to go: right here!

Another great way blogging helps your customer service is by having available resources and guides to refer them to. You can save yourself and your customers a lot of time by linking them to a tutorial on your website.

website blogs

They make your website more interactive

Blogs have always been a great way to interact with your customers and potential customers.

  • Comments are an important part of the blogosphere. By allowing comments on your blog posts, you can get feedback from your readers and give them the opportunity to share their thoughts with you and other readers alike.
  • You can also use social media to promote your blog posts by posting links in relevant groups or communities online and sharing them on platforms such as Facebook, Twitter, Pinterest and Instagram. Sharing interesting and helpful posts from your website will get more clicks and interaction than just sharing your website link.
  • If you sell a product or service, having blog posts about said services and products helps visitors make decisions. They are more likely to browse other pages for more information and would be happy to come across a helpful post.

They can help establish you as an expert in your field

Blog posts are a great way to establish yourself as an expert in your field. This can help differentiate you from other companies and allow you to reach new customers.

You can use a blog to showcase your knowledge, by providing helpful tips or advice on specific topics related to your business. For example, if you run a restaurant then one of the most common topics people will be searching for is recipe ideas or cooking techniques. A blog entry that provides some useful information on how to cook certain dishes would be very helpful for someone who wants to eat out but doesn’t have time or skill in the kitchen.

By sharing helpful content about your field, your website visitors can see that you know your stuff. If you offer a service, such as we do, and post articles about how your service can impact them, it helps build trust.

Blogging is inexpensive and easy to do

You don’t need to be a great writer or have a lot of time on your hands to start blogging. If you don’t have the time, you can hire a copywriter if needed. If you have a WordPress website, it’s easy to get started with your blog. There are TONS of resources and guides out there on how to post on WordPress.

There are many ways that businesses can use blogs, but they do require some time and effort from staff members who are involved in their creation. If this sounds overwhelming, then consider contacting us to help you with your blog copywriting. We’ve helped many businesses kickstart their website blogs.

blog SEOHelps increase traffic to your site

To get more traffic to your website, you should consider creating a blog. Posting good quality content can increase the number of visitors that come to your site by offering them useful and entertaining content that’s relevant to them.

If you don’t rank in the top 10 search results, your website is likely to be missed. However, if you post quality content that ranks well, visitors can find you that way! Think about all the people who may have found your business while searching for a solution to a problem and your article comes up. Those are all new visitors who didn’t know you before! Now THAT is how you increase brand awareness. This is one of the best ways that blogs can help increase your website traffic.



Blogging is an excellent way to increase your brand’s visibility and establish yourself as a leader in your industry. Original blog posts are an interactive way to communicate with customers and potential customers, which can help them feel more connected with your brand. They also provide information that’s useful for people searching online for products or services related to yours—which means more traffic for you!

Website blogs also help build credibility for your brand and increase trust among potential clients. In addition, blogging offers an opportunity for companies to create original content that will attract readers from search engines like Google and Bing, which can lead directly back to their websites.

Reading to get chit-chatting with your audience? Contact us today for our incredibly affordable blog copywriting service!

Share this post