Website speed is a key aspect of website success. The goal of any business website is to be able to attract and convert customers. A fast-loading website is one of the best ways to achieve this goal, as it can boost sales by increasing customer satisfaction. Let’s break down how to improve your website speed.
1. Choose good web hosting
The first step in improving your website speed is to choose a web host that is local. This will help ensure that local customers who visit your site are able to access it quickly and easily. You also want to make sure that the host has reliable servers and good customer service, as well as uptime and security measures in place. Good web hosting is fast and reliable.
2. Compress your images & files
Compressing images for the web is a process that involves reducing the file size of an image without losing any visual quality.
If you upload PDFs on your website for users to download, make sure you compress the PDFs. Try an online tool such as ILovePDF – we use this site all the time to compress our PDF documents.
3. Minimize HTTP requests
This will speed up your page load time because it means fewer requests need to be made for assets like images or fonts. If you have an image-heavy site, this might be especially helpful for you.
Use HTTP compression and browser caching to further reduce the number of requests being made by users’ browsers when they visit your site (and thus improve page load times). If all of this sounds like a bunch of algebra to you, then it’s best you get help from an SEO expert – we can help with that! 😉
4. Simplify website design
- Use a minimal design. A simple and straightforward site design is much easier to navigate. The less chaos you have going on, the better. People like to see exactly what they’re looking for without being bombarded by popups, spinning things and busy pages.
- Use a single-column layout. The fewer columns you have on your page, the less content each visitor has to scroll through before finding what they’re looking for–which means less time spent waiting around and more time getting down to business!
- Make sure your website is responsive and mobile-friendly (ideally both). Please, I can’t stress this enough! Responsive web design ensures that visitors can see all the information without having to zoom in and out in a frenzy, no matter what device they’re using.
5. Enable browser caching
Browser caching is a process of storing web pages in the browser, so they don’t have to be downloaded again when you visit them. This saves bandwidth and improves page load times, which is why it’s one of the best ways to speed up your website. The process works like this: When someone requests one of your website assets, like an image or CSS file, it will be served from their local cache instead of being retrieved from the server again (which would take longer).
Using browser caching means that subsequent visits won’t require downloading files from the server, instead, they’ll be pulled from local storage on the client’s computer.
CSS Minification is a way to reduce the size of a file by removing unnecessary characters, such as spaces and newlines. This makes it faster for your users’ browsers to download, which results in faster page load times overall. You can use minification tools that automatically do this for you, or if you’re not comfortable editing code yourself then ask your SEO provider to ensure it’s been done.
Minification helps a browser process the files faster which makes for a smoother experience for everyone.
Learning how to improve your website speed
As a website owner, it is your responsibility to keep your website maintained and make sure your visitors have a great experience. There are many steps you can take to improve website speed yourself. If you get stuck along the way or don’t fully understand something here, reach out to us and we’ll help.
By following the steps above, you can significantly improve your website speed. We hope this article has provided some valuable insights into how to make your site load faster and how it affects your business as well as tips on how to tackle some common issues that may be slowing down your website.
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