Top 5 WordPress Themes for E-commerce Businesses in 2024

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What are the best WordPress themes? How do you stand out and have a unique online store that doesn’t look like a carbon copy of someone else’s site? The first impression of your online store can either make or break your business. With the vast sea of e-commerce platforms available, WordPress stands out due to its flexibility, scalability, and a wide range of customizable themes suited for every niche.

For e-commerce businesses in Cape Town and beyond, selecting the right WordPress theme is pivotal in crafting an online experience that captivates and converts. In 2024, the stakes are higher than ever, with user experience, speed, and mobile responsiveness playing critical roles in determining a site’s success. In this article, we will explore the top 5 best WordPress themes that are making waves in the e-commerce sector, ensuring your business not only meets but exceeds modern consumer expectations.

1. Divi

Divi transcends a simple WordPress theme. It’s a comprehensive design framework empowering you to tailor every aspect of your website, from the foundation to the finishing touches. With its visual drag-and-drop builder, you can create beautiful and unique e-commerce sites without ever touching a line of code. Divi’s builder is so easy to use that making changes to your site in the future will never be a whole big project. You can watch your changes happen in real-time with the live frontend page builder to see exactly what you’re doing and how it will look across various devices, granting you complete control over your website’s mobile appearance.

Divi’s responsiveness ensures that your site will look great on any device (perfect for mobile friendliness), while its extensive range of modules makes it easy to add features like testimonials, call-to-action buttons, and product galleries. What sets Divi apart from most other themes, and our favorite thing about it, is that you can use the license you pay for on as many domains as you wish. Most WordPress themes are restricted to 1 license activation per 1 domain.

Cost of theme:

  • $89 per year – unlimited website usage
  • $249 one-time payment
  • $287 for Divi Pro with additional features such as AI tools and Cloud storage


2. Flatsome

Flatsome stands out for its incredible design flexibility and user-friendly experience. It’s a theme designed with the e-commerce entrepreneur in mind, featuring a built-in UX builder that lets you create an engaging and responsive online store without needing to code. Flatsome is known for its high-speed performance and retina-ready design, ensuring your website looks sharp and loads quickly on all devices.

This theme is ideal for businesses that prioritize branding and customization, offering extensive options for personalization. Flatsome has a wide range of elements that making building your website easy and hassle-free, while seeing how it’ll look in real-time. It also supports WPML and you can translate your site into any language, with 12 languages which are already translated and ready.

Cost of theme:

  • $59 for regular license – 6 months of support
  • $76.63 for extended license – 12 months of support


3. Elementor Pro

Elementor is not a full WordPress theme, but a page builder. However, this plugin is so versatile and feature-rich  that you can design a full website without any coding! It allows for real-time design and inline editing through a drag-and-drop interface, making it easy for users of all skill levels to create custom layouts without writing code. With Elementor Pro, users gain access to a plethora of advanced widgets, theme builder capabilities, pop-up builder, and WooCommerce builder, enabling the creation of complex, fully responsive sites optimized for SEO.

Its extensive template and block library help speed up the design process, allowing for the customization of every aspect of a site, from headers and footers to posts and pages. Elementor Pro is celebrated for its flexibility, ease of use, and the ability to enhance the functionality and aesthetics of WordPress sites, making it a favorite among professionals and beginners alike.

Cost of theme:

  • $59 per year for 1 site
  • $99 per year for up to 3 sites
  • $199 per year for up to 25 sites
  • $399 per year for up to 1000 sites


4. Avada

Avada is one of the top-selling WordPress themes on themeforest to date. At the time of this article, it has nearly 1 million sales! That’s crazy, right? Avada supports WooCommerce WordPress builds with many great features for building custom shop pages, product page layouts, cart, checkout and even thank you pages. So you can completely customize the look of your WooCommerce shop to your liking.

If you’re in need of a fast solution, they offer 102 pre-built websites for you to choose from which you can import with the click of a button. The pre-built templates are customizable so don’t worry about being boxed in with the layout as you get it. One of the cool things about Avada is that it has its own unique page builder called Avada Builder, and it comes bundled with premium plugins such as Slider Revolution, Layer Slider, Filebird, Fusion White Label Branding, and Convert Plus.

Cost of theme:

  • $69 for regular license – 6 months of support
  • $90.38 for extended license – 12 months of support


5. Blocksy

Blocksy is a fast, lightweight, and versatile WordPress theme that’s tailor-made for e-commerce businesses striving for excellence in the digital marketplace. Its emphasis on speed and responsiveness ensures that your online store delivers a top-notch user experience on any device. Blocksy comes equipped with a range of e-commerce-centric features, including full WooCommerce integration, making it incredibly easy to set up and manage your online store. Its real-time Customizer allows for effortless website customization, enabling you to adjust layouts, colors, and fonts with a live preview.

The theme also offers an array of header and footer options, giving you complete control over your site’s navigation and overall appearance. With its SEO-optimized codebase, Blocksy not only helps your store look good but also rank well in search engine results. What sets Blocksy apart from other WooCommerce themes is there is a free option too! The free version has plenty of good features and customizability which makes it a great choice for a startup on low budget.

Cost of theme:

  • Free
  • $69 for regular license – 6 months of support
  • $90.38 for extended license – 12 months of support



Choosing the right WordPress theme for your e-commerce business is a decision that can significantly influence your online success. The themes mentioned above are not only at the forefront of design and functionality in 2024 but also offer the flexibility and scalability that e-commerce businesses need to grow. By integrating these themes with specialized services such as SEO optimization, web design, and ongoing maintenance, you can ensure that your online store provides a superior shopping experience that drives sales and fosters customer loyalty.

Leveraging the power of WordPress and the right theme can set your e-commerce business on the path to success. Remember, the journey doesn’t stop with selecting a theme. Continuous optimization, updating content with our website maintenance and support services, and ensuring your site remains secure with our website and malware fixes, are key components of a successful online presence.

In 2024, the e-commerce industry is more competitive than ever. By choosing a WordPress theme that aligns with your brand’s vision and leveraging the right digital services, you can create an online store that not only stands out but also grows and thrives in the digital age.

👉 Get in touch with us for your e-commerce website design!

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