Tag - web design

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What is SEO? – Learn All About Search Engine Optimization


Have you ever wondered, why some websites rank higher on search engines, and some go on to the last pages? The key to everything is SEO.

SEO is an acronym of search engine optimization, which is a process that affects the visibility of a website or a page on search engines.

In simpler words, this marketing technique optimizes the online content present on web pages with certain keywords, so that a search engine shows it as a top result.

Let’s break it down even further:

You’re looking for the best chocolate cake recipe, and you will most probably enter “chocolate cake recipe” on any search engine. Once you work the magic of SEO into your webpage content, your article or website will show on the top results, if someone searches for this keyword.


How Searches and SEO Work?

Now that you have a basic idea of search engine optimization, you must be wondering, how SEO works? How are searches calculated in search engines?

The answer is very simple – it is the search engine’s algorithm!

You might use Google, Yahoo, Bing or any other search engine you like, then type a word, and a long list of web pages appear that might have your answer.

How do search engines find the right kind of websites for your keywords?

Search engines like Google have a crawler that runs on every website, gathers information they can find on the web, and bring back the data in 1s and 0s format. This builds an index that is matched when you enter a keyword like “chocolate cake recipe.”

Now that you understand the “SE” part of SEO, let’s tell you more about the “O” part, which is optimization.

seo process

What is an optimization in SEO?

 Optimization in search engine optimization is to add relevant keywords naturally to the content of your site so that the bots understand what they’re looking when they search. This includes the following parts:

  • Content: The content written on the page should be original and informative for the reader. Keywords are important, but without high-quality content, ranking becomes a challenge.
  • Title tags: They are an HTML element that demonstrates the title of a web page, which is displayed on search engines.
  • Meta descriptions: They are also an HTM element that gives a summary of the contents present in the page.
  • Internal linking: Linking the inner pages of the website or other articles inside a content piece, increases its authority for search engines.

seo ranking

Now, you understand the meaning, working, and elements of SEO. It is time to introduce the different forms of search engine optimization.


What are the types of SEO?

 In our everyday life, there are some who take shortcuts and some who take the long walk; usually the latter is more rewarding.

  • Black Hat SEO

If you’re someone who is looking for the SEO magic to happen within a couple of days, then you might end up doing black hat SEO.

This type of search engine optimization focuses on making the content optimized only for search engines, and is usually of very bad quality.

This approach may help you make a few bucks fast and easy, but will eventually land you in the zone of spammy and terrible pages, which get banned fast.

You will have to constantly look for new ways to dodge the algorithm updates, to survive in your position.

  • White Hat SEO

If you’re looking for a way to build a substantial business for the longer run, then white hat SEO is the right way!

This part of the search engine optimization focuses on the human audience and tries to give the best possible content, to reach the top positions without breaking the rules.

Inessential to say, but white hat SEO is the one you should choose, to keep yourself in the game for a longer run.

seo black hat vs white hat

What are SEO Categories?

When you start cleaning your house, you think about cleaning the outdoors and the indoor area. It is the case with search engine optimization, as every SEO service focuses on optimizing the website from the frontend as well as backend.

  • On-Page SEO is the most important category of SEO services that impacts the search engines results in the most. It lets your clean the living space, cabinets, and kitchen of your website. It involves content, use of researched keywords, title tags, meta description, site architecture, mobile-friendliness, page speed, and so on.
  • Off-Page SEO lets you clean the backyard and pathways of your website. It involves page rank, domain authority, bounce rate, quality of links, social PR boost, visualization of the content on the web, and much more.


What are some interesting facts about SEO? 

  • Did you knew, 75% of SEO is off-page and only 25% is on-page?
  • Google is used for 90% of the searches among search engines.
  • Title tags are the most important element of on-page SEO.
  • Meta descriptions under 155 characters increase chances of a click.
  • The top 5 results get the most clicks.
  • Google+ makes the most social impact for SEO ranking.

SEO services and optimizing websites is one of the most important factors that help your site gain a better stand on search engines. Higher position means more business, and search engine optimization can help you reach your goals, faster.

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What is a Mobile Friendly Responsive Website?

With the evolution of Smartphones, everyone today wants a mobile friendly website. If your website lacks resolution and compatibility with your visitor’s mobile devices, you’re in trouble of losing some potential leads.

It is also impractical to consider that the same
website version on a PC where resolutions are much higher will be equally responsive to a smaller touchscreen device!

People are constantly on their smartphones. Whether it is to order a pizza or making big payments online – mobile devices is the new generation Internet medium!

mobile responsive design 02Does this mean, you have to accept the result of losing visitors eventually? The answer in web development is NO!

Let’s understand more about a responsive website.

What is Responsive Website?

A responsive web design is a strategy that implies that design and development of a website should automatically respond to user’s environment, depending on screen size, orientation, and platform.

In much simpler words, if I am opening an e-commerce store on my laptop, every tab and menu will appear in a much more elaborated format. Once I switch to my smaller, mobile device, the e-commerce store will change its resolution, and the tabs will appear in a more compact manner.

Image viewing a desktop e-commerce store on your mobile device, as the tabs will become smaller for the user, and it will require constant zoom in and zoom out! This will eventually decrease your visitor rate and increase your bounce rate.


What are the Features of Responsive Website?

The idea here is not to create a custom website for each platform (it will be unrealistic in this constantly evolving tech world), but to create one website that fits all sizes!

This does not involve any use of sensors or artificial intelligence; instead, it uses the abstract thinking to generate fluid layouts, scripts, and markup.

Don’t limit your thinking to screen resolutions only, as mobile friendly responsive website changes itself into a new design on every platform.

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Following are the features of a responsive website design:

  • Universal adaptation is used to provide the same user experience, without depending on the screen sizes. These features aim
    towards making a site adjust independently, based on the device and its screen resolution.
  • Support for all browsers is important to ensure greater compatibility of the site on every platform.
  • Search Engine Optimized website along with responsiveness greatly impacts your visibility on the web.
  • User-friendly website is the biggest feature of a responsive Internet site. Our ultimate goal here is to make the transition from one platform to another for a user, seamless.


What is Mobile Friendly Website?

A mobile friendly website is the smaller version of your regular site. It limits the drop-down menus and has no flash animation. A mobile-friendly website will be same as your desktop site but with way fewer features.

Search engines like Google constantly demand the websites to become user-friendly for mobile visitors. A mobile friendly website alone is not the answer, as it will only decrease the user’s interest in your site.

Combining the power of mobile friendliness and responsiveness is the key!


What is Mobile Friendly Responsive Website?

A mobile friendly website that is optimized for mobile users is a far more advanced version of your regular website. Your website will be reformatted and will get unique navigation and images, to make it more user-friendly on every platform.

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This will eliminate the disadvantages of a mobile friendly website, where the drop down menus and other functions are limited, and will replace them with new features that will automatically change for every platform.

When responsiveness is included in a website design, the real part of developments come into action. The site becomes flexible for all platforms, and it orients itself seamlessly, depending upon the screen size and platform.


What are the Benefits of Mobile Friendly Website?

mobile responsive design 05There is not doubt that a website that is mobile friendly and responsive has a better chance of surviving the competition, than a basic website that is hard to view on smaller screens. Here are a few of its many benefits:

  • The features will become “thumb” friendly and the graphics will be reduced, without disrupting the important information.
  • It avoids making users type a keyword, unless absolutely necessary.
  • It also gives the option of viewing desktop version – best of both worlds!
  • The user experience will be improved, which means you will get more chances to get customers from every platform available in the market.
  • Your bounce rate will reduce, as your visitor can surf on your site on any platform.
  • The website’s load speed is faster on mobile devices, which will create more interest among your visitors.
  • The SEO element of your website will improve by a great number, and you will get more visibility on the web.

Believe it or not the world is changing, and to succeed in your market, you will have to reach to your customers, where they are available the most – mobile devices! Consider changing your website into a more responsive and compatible version, and take every opportunity to convert a lead into a permanent customer.