How To Incorporate User-Generated Content on Your Website

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Did you know that user-generated content counts as unique relevant content and has a significant impact on SEO? User-generated content (UGC) is a great way to improve your website, add relevant content and engage with customers. It’s also relatively easy to implement. In this article, we’ll look at how you can incorporate it on your site using a few simple techniques.

What is user-generated content?

User-generated content is any type of content that users (not the company or brand) create themselves. This can include text, images, videos and more.

When people are asked about their experiences with a product or service on a website or social media platform, the answers will be authentic and genuine. This is unique content you can add to your website. The best thing about user-generated content? It’s free! You don’t need to pay anyone for their thoughts; they’re probably already posting them online anyway.

User-generated content can be used across all aspects of your business’s marketing strategy: from making improvements based on feedback from customers who have already purchased products/services through reviews sections; highlighting testimonials during sales pitches; sharing testimonials; sharing customer stories with new prospects via blog posts etc…

How to incorporate user-generated content on your website:

  • Display testimonials
  • Show your reviews
  • Add an Instagram feed to your website
  • Use pictures of customers using your product/service
  • Allow guest blogging or inserts

Display customer reviews and testimonials

Customer reviews are a great way to build trust with your customers. They’re also easy to collect, and can be used in multiple ways:

  • Add customer reviews & testimonials on the homepage of your website
  • Add them directly on your product pages or category pages as additional content that helps sell the product
  • Add testimonials to blogs about certain products, services, etc.

customer reviews seoAdd an Instagram feed

Instagram is a great place to showcase your brand and engage with customers. It’s also a great way to share posts of happy customers promoting your products or service.

Consider reposting your customers’ posts about your product or service on your business Instagram page. Then, when you add your Instagram feed to your website, visitors will see those posts. Sharing other people’s posts about your business is a great free marketing strategy!

Share pictures of customers using your product/service

There are many ways to incorporate user-generated content on your website. One of the best ways is to share pictures of customers using your product/service. You can do this by creating a dedicated page with a gallery of images, adding photos to testimonials, creating an “Our Clients” type of page, or even including customer images/video reviews in your blogs. (With their permission of course!)

The benefit of this approach is that it shows other potential customers that people have purchased from you before and are happy with your service. They are also likely to share it on their own social media pages which is a free SEO boost for you.

Allow guest blogging

Guest blogging is a great way to get more content on your site, build trust with your audience and reach new audiences. It’s also a great way to build relationships with others in your industry. Website blogs are also an important aspect of SEO.

A good approach to guest blogging for businesses would be to ask happy customers to write a detailed review about your products. Another way to incorporate guest blogging is by allowing clients/customers to write about their knowledge in your field, or about how your product/service helped them. Think of it as sharing knowledge or success stories. Any content you can get on your site that’s relevant and helpful to your audience is good content.


We hope you’re excited to start using user-generated content on your website. It’s a great way to improve engagement with customers and get more ranking content on your site. Popular ways to include user content on your site are showing their reviews, adding client/customer testimonials, sharing their posts to your social media and then adding the feed to your website, asking for feedback and guest blogging. Remember, if you intend to use your customer’s photos on your website, always ask for permission first!

You can also include quotes, testimonials and feedback from your customers in your blog posts.

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