What Are the Most Important Ranking Factors?

important ranking factors
Voiced by Amazon Polly

The search engine optimization (SEO) industry is full of myths and misconceptions. So what are the most important ranking factors? Important ranking factors can vary depending on the industry you’re in, but there are some common factors that everyone should be aware of.

Some important SEO ranking factors include:

  • High-Quality & relevant content
  • On-page optimization, such as title tags and meta descriptions
  • Mobile-friendliness and page load speed
  • Links and Backlinks
  • Core Web Vitals – User experience
  • Social media signals
  • Website structure and domain authority

It’s worth noting that the most important factors for SEO can change over time as search engines update their algorithms and as the internet evolves. However, these remain key factors in a good SEO strategy.

High-quality & relevant content

High-quality content is king. Include regular posts and updates with relevant, high-quality content. But what does that mean?

The first step to creating relevant content is defining your target audience. What are their pain points, needs, and goals? Once you know this information, it’s easier to create content that will resonate with them. High-quality content is well-written, fact-checked and easy to read. A good rule of thumb to follow is quality over quantity.

On-page optimization

On-page optimization is the process of optimizing your website for search engines. This means using the right keywords in the right places, making sure that your website architecture is correct and easy to navigate, and ensuring that all of the content on your site is high quality.

website mobile friendlinessMobile-friendliness and page load speed

These are two of the most important ranking factors.

A mobile-friendly site is a site that functions and loads correctly on any device. Make sure your site is accessible and easy to navigate across all devices and screen sizes. With that being said, also ensure your website load speed is snappy! It doesn’t help to have a mobile-friendly site that’s clunky and takes forever to load.


Links are still important for rankings!

The type of site that links to yours matters a lot when determining whether or not those links will help improve your rankings:

  • Links from trusted, quality sites are more valuable than links from low-quality sites (like spammy directories).
  • How do you get backlinks? Don’t be afraid to reach out and ask for them! Compile a good list of websites that are relevant to your industry and reach out.

Core Web Vitals – User experience

User experience plays a vital role in your website rankings. If your visitors bounce and don’t have a good experience on your site, search engines will recognize this and lower your ranking.

To check where your site needs improvement, try Google’s Core Web Vitals report.

core web vitalsSocial media signals

Social media signals, like shares and likes, are a strong indicator of content’s popularity. To help increase social media engagement, post your latest blog articles on your social pages. This encourages your followers to open links to your website and hopefully check out more pages on your site.

Website structure and domain authority

Domain authority (DA) is a score from 1 to 100 that quantifies a domain’s popularity and importance on the internet.

Keep your website structure and sitemap simple. The more pages and sub-directories you have, the more confusing it is for users and search engine crawlers.


We hope that this list of the most important ranking factors will give you a better idea of what matters most to Google and how you can use these insights to improve your website’s SEO. Some things may change in future, but for now, these are the core elements that will help your site rank well in search results.

Pop us a message for affordable SEO services, no matter where you are in the world.

Share this post