Why Keyword Research Matters

keyword research
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Keyword research is one of the most important parts of SEO. Why? Have you ever painted your house without knowing the paint colour first? 😬 Yeah, not the best idea! Well, trying to optimize your site without doing keyword research first is kind of the same thing. It’s how you find topics for your blog and also helps you improve your overall SEO. But what exactly is keyword research? And how can it help your website? In this post we’ll cover everything you need to know before you start keyword researching so that you can get started the right way!

Relevant keywords are crucial for SEO

When it comes to your SEO and overall online presence, keyword research is one of the most important things you can do. Keywords are words people use to search for information on the internet.

Researching keywords helps you identify what topics readers want to know more about, which will help you write better content, grow your blog audience, and earn more revenue from your blog. In other words: Keyword research matters!

It’s easy to get overwhelmed by all the different tools out there that claim they can help with keyword research—and some of them are definitely good resources (more on this in a minute). But at its core, keyword research is just a matter of finding out keywords that people are searching for. Once you have a list of target keywords, you can optimize your site, content, and improve your overall SEO!

Keyword research helps you find important topics for your blog

keyword rankings seoKeyword research can help you find the best keywords for your blog. When you’re starting out, it’s hard to know what people are looking for when they search online. Blogs are an important asset for your website. As the old SEO saying goes, ‘Content is King!’ By looking at the most popular long-tail searches in your niche, keyword research gives you ideas about the types of content that people want—and it helps you create relevant content that will attract visitors who could become customers or clients.

If someone wants information about something specific (like cat food), then type something like “cat food reviews” into Google Images search engine results page (SERP) and see how many different types might appear before clicking one link after another until reaching an article titled The Best Cat Food Review Sites On The Web Today?

You can get to know your audience better by searching keywords

Knowing what your audience is searching for is a great way to get to know them better. You can use keyword research to understand what people are looking for, what they’re interested in, and what they need. This kind of information will help you create content that’s more relevant to your audience.

When you create content that resonates with your audience, there’s a higher change they’ll share it and engage with online or offline.

You can stay on top of trends by staying up to date on keyword research

  • It’s easy to get overwhelmed with the sheer volume of content being produced every day, but keyword research is a great way to keep tabs on what’s going viral and what audiences are interested in.
  • By tracking popular keywords, you can uncover optimize your website content to help improve your SEO rankings.

blog optimization

Blogs that are focused around a keyword will do better in search results

If you’re running a blog or website, keep in mind that the search engines want to provide users with quality content. They also want to help them find that content as efficiently as possible. In order to accomplish this goal, they’ll begin by analyzing your site and determining whether or not it’s relevant for certain keywords. So if you’ve got a blog that covers too many different topics or doesn’t have any focus at all, the search engine will be confused about how relevant your site is for certain searches.

A much better strategy would be to focus on one topic instead of trying to cover everything under the sun (or at least trying very hard not do). If you’re passionate about something and write about it frequently, people will naturally associate your brand with those topics over time—that way when someone types in “cars” while searching Google they’ll see results from car companies rather than everything else under sun (or even worse: nothing).

How do you do keyword research?

There are dozens of online SEO tools to help you with keyword research. Depending on how big your site is, or how broad your service/product offering is, you’ll need about 20+ focus keywords.

To start keyword research, use a tool like Ubersuggest to enter a basic keyword or search term. The tool then generates a list of related keywords with data such as search volume, difficulty, content ideas and more! You can search per language and country to really help you fine-tune your target keywords.

The free version of Ubersuggest offers 3 daily searches for keywords. So you can take your time to think and search without worrying about a free trial expiration.

ubersuggest-keyword researchConclusion

You can see that keyword research is an important part of your online presence. It’s one of the first things you should do when starting search engine optimization, and it pays off in the long run as well! By finding keywords that are relevant to your website content, you’re going to find topics that people actually want to read about—and they’ll be more likely to share those posts with others.

Keywords are used to optimize your site and blogs for SEO. In order to show up in the search results for terms your audience is searching for, you have to rank for those terms. Keyword research helps you identify the best keywords to rank for in your niche.

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