5 Reasons Why Blogging is Important for Your Business

5 Reasons Why Blogging is Important for Your Business

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One of the best ways to show your customers you are an expert in your niche and business industry is to prove it to them by sharing your knowledge. This is a cost-effective way to promote your business and convince people of your expertise without being too sales-y.

Posting blog articles that are informative, helpful and answer common industry-related and customer questions is a great way to establish trust and build a good reputation in your industry. By providing customers and potential customers with this free and helpful information, your blogs could become a common go-to resource and shared across other platforms to help others.

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Now that you have a basic understanding of how blogging is beneficial for your business, let’s take a look at 5 reasons why blogging is important for your business.

1. Boost SEO

Having high-quality content and informative posts can really boost the chances of one of your pages ending up at the top of the organic search results. That is obviously a great SEO (Search Engine Optimization) boost for your website as well.

When someone searches a topic or question related to your business or maybe even uses keywords from your blog post, your blog could quite likely be one of the first pages displayed in the local search results. This brings in more traffic to your website and even more beneficial, shows your business to potential local customers who maybe never knew you existed.

2. Build and Develop Customer Relationships

Building trust with your customers is essential to your business. Replying to comments, reading and responding to feedback and even just liking their comments on your posts gives them a sense that you care about their needs.

This also gives your customers an opportunity to give direct feedback and have discussions with each other in the comment section. Providing relevant content for your customers to enjoy is a proven way to build relationships and trust!

3. Content Sharing

Reach more and more potential customers by encouraging your existing customers to share your content everywhere. How can you encourage this? By including sharing buttons on your blog pages for readers to easily share to other platforms with the click of a button. This helps to get your content out there and in front of a broader audience.

The best part is, it costs absolutely nothing to have your content shared across the web! Another form of content sharing is when other websites link your article or site in their posts – these are known as backlinks and are very beneficial to your ranking.

quality content

4. Email List

At this stage, you’ve undoubtedly seen a lot about growing and keeping an interested email list to send out monthly newsletters. If you’re unfamiliar with this marketing tactic, it’s basically having a list of your customers’ email addresses so that you are able to send them special coupons, notify them of upcoming sales, new products, etc. It’s great for business.

By having a blog section on your website where you post helpful and interesting content, you can encourage your site visitors to sign up for your email newsletter so that they never miss a post and will be the first to know about exciting, upcoming specials.

5. Increase website traffic

Your blog posts can attract new customers to your site and introduce them to your business. Blogs are an effective way of getting your brand out there to new clients who may not have known you existed. They search for a topic or question, find and read your article, maybe browse around your website and hopefully, become a new, loyal customer!

If you’ve been struggling to get more organic traffic to your website, try blogging. It’s free, it’s effective, and having high-quality content on your website is an important factor of SEO and helps Google and other search engines see that your content is helpful. A big plus in their books!

Final thoughts

Why is blogging important for your business? It helps to naturally increase website traffic, attract new customers, gives you an opportunity for your content to be shared across many other platforms, increase your SEO and having high quality, helpful content also gives you the opportunity to get more backlinks.

The more people who link back to your site, the more traffic you get and a higher chance of proving to search engines that your content is relevant and helpful, thus increasing your chances of a higher ranking.

Do you need assistance or advice on including blogging in your SEO strategy? Get in touch with Digital Consulting today and let us help you with all your web design, SEO, or graphic design needs!

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