Last updated on Sep 28th, 2022 at 02:52 pm
There are a lot of questions and doubts about SEO (Search Engine Optimization). How long does it take to see results? How much does it cost? Is SEO worth it? What is SEO exactly? And so on and so on. But one of the most commonly asked questions surrounding SEO, is in fact, “Can you stop SEO after a few months?”
To get a better understanding of this question, let’s take a look at why SEO is important. Search engine optimization, SEO for short, is a key factor in helping your site get a good ranking. Thus, making it easier to be found in search engine results, and is also important and extremely useful in helping improve user experience and optimization for mobile friendliness. All of these are crucial for your business and website because, without them, you’ll have a hard time being found on the internet. As a result of that, you could lose out on a lot of business and potential clients. Every business and every company of any kind has competition. The others in your niche who may be one step ahead of you and getting all the clients and references you are missing out on. Why? Because they are optimizing for SEO. This is what puts your competitors at the top of the game, and the top of the search results. Making their websites easier to find and navigate.
SEO is extremely important in helping you stay on top of your competition. So, now that you understand why SEO is important, let’s get a better understanding of why SEO is an on-going task and not a once-and-done operation.
Firstly, Google’s ever-changing algorithm plays a big role in your site losing SEO ranking status. Every SEO specialist is aware of the changing Google algorithm. This means that the importance of the factors that make or break your website ranking is changing all the time. If you think that you can use the same SEO strategy month after month until you get a good ranking and then just stop… think again! Google itself and your competition will get ahead of you. If you stop your SEO, the factors you didn’t think were important all those months ago, could be the key to keeping you in the top search results months later.
Your top competition will likely never stop their SEO strategy; therefore, they’ll have the upper hand when you stop. This will happen because after the first few months of stopping SEO, your traffic will begin to decline. Less traffic means fewer visitors, resulting in your ranking declining too. With your SEO plan out of the way, your competition will be able to outrank you in no time by using the latest SEO strategy plans. If you and your competition were fighting for ranking higher for certain keywords, they’ll gain the upper hand if you lose ranking for said keywords.
Google favours helpful and fresh content (We’ve just updated this blog post recently too). Now, we all know content is king and one of the top ranking factors for SEO. Google spiders are constantly “crawling” the web searching for what’s new and what’s the best according to the algorithm at the time of crawling. If you fall out… well, you’re out. As one of the top ranking factors, if you discontinue updating your site with new and quality content, you’ll be losing visitors to your competition and you’ll be losing Google’s preference for top ranking content.
However, do no post content just for the sake of putting out new content. Good quality content is prioritized of quantity of content.
To be straight-forward, no, you shouldn’t stop your SEO after a few months. In fact, you shouldn’t ever discontinue your SEO strategy. All of these SEO factors are what have gotten, and will get, your site and business to the place it needs to be. It’s the key to keeping you ahead of your competition. If you need to cut costs in your business, don’t cancel your SEO plan. Rather downgrade to a lower package to keep it maintained.
If you have gotten your ranking to the top of the search engine results page, congratulations! But do not stop now – our advice to you would be to stay on top of your competition and keep up what is working. Maintain your ranking by continuing what has gotten you to where you are. If you’re happy with your results you can lessen the intensity of your strategy. BUT, instead of stopping, go into a “maintenance mode” and maintain what has gotten you ranking at the top.
If you need help with your SEO strategy, give us a shout and we’ll get back to you ASAP with our recommendations. Let’s get your website ranking!