2022 - Digital Consulting

What’s the Difference Between SEO and SEM?

"SEO vs SEM" is a frequently asked question in digital marketing. With billions of users online and competition growing every day, getting your business noticed can be challenging. To cut through the noise, it's essential to understand the differences between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)—and how each can help you drive traffic, increase visibility, and grow your business. What is SEO? SEO stands for Search Engine Optimization and is the process of improving...

21st December 2022

SEOsearch engine optimisation, SEO

What are Backlinks, Internal Links, and External Links?

Backlinks, internal links, and external links are all a part of the internet's infrastructure. The term "backlink" refers to websites that link to yours. Internal links refer to pages on your own site that lead to other parts of your site. External links refer to sites that aren't yours but contain information related to your company or topic area. This article will explain what these terms mean and how they help you grow your website in organic search results. Backlinks Backlinks are...

15th December 2022

SEOlinkbuilding, SEO, seo links

How Website Blogs Can Expand Your Brand Awareness

Most business owners know that they should have a website, but they don't know how to use it to their advantage. Did you know website blogs can expand your brand awareness? Blogging is one of the best ways to improve your brand awareness and increase traffic to your website. In this post, I'll discuss how blogging can help you expand your company's presence and improve customer service by providing valuable content that answers questions people are searching for on Google...

1st December 2022

WordPressblogs, business

What is Keyword Stuffing and How To Avoid It

At Digital Consulting, we know that SEO best practices evolve constantly. Keyword stuffing is an old-school SEO tactic that might have worked in the early days, but today, it’s a surefire way to hurt your website’s performance. If you’re serious about driving organic traffic and building a credible online presence, it’s important to steer clear of this outdated practice. What is Keyword Stuffing? Keyword stuffing happens when you use a target keyword too many times in your content. Back in the day,...

23rd November 2022

SEOSEO, SEO FAQ, SEO keywords

Website vs. App for Business

These days, many businesses are developing apps for their customers. Do you know the pros and cons of a website vs. app for business? Having a strong online presence is no longer optional—it’s essential. But for businesses ready to expand digitally, the question often arises: Should you invest in a website or an app first? Both have their advantages, and both serve different purposes depending on your business goals, audience, and budget. In this article, we’ll break down the pros and cons...

15th November 2022

Web Designwebsite design, website development, WordPress

The Difference Between On-Page and Off-Page SEO Optimization

If you're not a search engine optimization (SEO) expert, you may be confused about the difference between on-page and off-page SEO. But don't worry! We'll help break down what each of these terms means so that you can get started improving your website's SEO right away. What is on-page optimization? On-page optimization refers to the process of optimizing your website content so that it is more search engine friendly. You can do this by making sure that...

10th November 2022

SEOoff-page seo, on-page seo, seo optimization

Common Website Problems and How to Solve Them

If you're a website owner, you know how frustrating it can be when your site breaks. Whether it's an error message or something more serious like a security breach. These website problems can be difficult to resolve without any technical knowledge. In this post, we'll look at some common website problems and their solutions so that you'll know exactly what to do if your site goes down! Broken links If you have broken links on your website, the problem is two-fold: Broken...

2nd November 2022

Web Designwebsite maintenance, website problems, website security, website tips

What Are Long-Tail Keywords?

Long-tail keywords are the backbone of any SEO strategy. They allow you to target the specific search terms that people use when they want to find something online. In this guide, we'll cover what long-tail keywords are and how to use them in your own marketing strategies. We'll also show you how to find them and use them in your content marketing efforts. What are Long-Tail Keywords? Long-tail keywords are phrases that people use to search for a specific product or service....

20th October 2022

SEOsearch engine optimisation, SEO, seo tips

Why Graphic Design is Important For Business

Graphic design is a crucial part of any business, but have you ever stopped to wonder why? It’s not just about making things look appealing; it’s the very visual language that communicates who you are as a brand. From your logo to your social media posts, packaging, website design, and advertisements, graphic design serves as the face of your company and helps shape how customers perceive you. Great design can set you apart, build trust, and connect with your audience...

12th October 2022

Graphic Designbusiness, graphic design, website design

Organic Traffic vs Paid Ads Search Results

Gaining SEO traffic can be difficult if you don't understand how search engines work. There are two ways they can attract attention when people use their search engine, organic and paid ads. Both strategies can work wonders, but they cater to different needs, budgets, and timelines. Do you focus on building trust and sustainability with organic traffic, or do you aim for quick wins with paid ads? Are you doing enough to get your website out there? Should you be working...

6th October 2022

SEOorganic traffic, PPC, SEO

Yearly Archives - 2022