Our Blogs | Digital Consulting

Will SEO Die with AI?

Here’s Why SEO is Evolving—Not Disappearing If you’ve been keeping an eye on digital trends, you’ve probably heard the big question floating around: “Will SEO die because of AI?” It’s a fair concern. With tools like ChatGPT, Google AI Overviews, and voice assistants answering questions instantly, traditional search behaviour is shifting. But here’s the truth: SEO isn’t dying. It’s evolving. In fact, AI is making SEO more important than ever—just in a different way. Let’s dive into what’s really happening and how you can keep...

20th August 2025

AI SEOAI SEO, aiseo, Search Generative Experience, SEO

Are AI Overviews Affecting Click-Through Rates?

If you've recently Googled something and received an instant answer right at the top—without needing to click a single link—you’ve seen an AI Overview in action. These summaries are becoming more common in search results, and for many businesses, a big question is surfacing: Are AI Overviews hurting click-through rates (CTR)? Let’s break down how these AI-generated answers are changing user behaviour—and what your business can do to stay competitive in the AI search era. What Are AI Overviews? AI Overviews, part of Google's...

13th August 2025

AI SEOAI, AI Overviews, aiseo, Search Generative Experience

Beginner’s Guide to AISEO: How Startups and SMEs Can Appear in Google AI Overviews and Voice Search Results

In an era where AI Overviews and voice search are reshaping how people find information, startups and SMEs need to update their SEO strategies. Welcome to the world of AISEO—a hybrid of traditional SEO blended with smart tactics for voice and AI-driven search visibility. Think of it as leveling up from just “rank‑and‑link” to being the trusted answer bots rely on. 1. What Is AISEO (AI‑Powered SEO)? AISEO, sometimes called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), focuses on optimizing...

6th August 2025

AI SEOAI, AI Overviews, aiseo, SEO

Search Volatility and Ranking Fluctuations: Why Your Position Changes and How to Handle It

Imagine this: one day your website ranks on the first page of Google… and the next, it’s buried on page three. It’s frustrating. It’s confusing. And it can feel like you’re chasing a moving target. Welcome to the world of search volatility and ranking fluctuations—a reality every website owner, SEO expert, and digital marketer faces at some point. The truth is, Google rankings are not static, and understanding why they shift is key to building long-term SEO success. But here’s the thing:...

30th July 2025

SEOGoogle ranking, SEO

5 Psychological Principles to Apply in Web Design for Better User Engagement

When it comes to building a website that performs, design isn't just about making things look good—it's about understanding human behaviour. That’s where psychology comes in. Every element on your website sends a message. From the colour of your buttons to the placement of your content, your design choices influence how users feel, think, and act. Good design isn’t just about aesthetics—it’s about crafting a smooth, intuitive experience that guides visitors exactly where you want them to go. Your users make split-second...

23rd July 2025

Web Designweb design, web design tips, website design

8 Blogging Mistakes That Are Hurting Your SEO

Blogging is an effective strategy for generating organic traffic, showcasing your expertise, and elevating your search engine visibility. It helps establish your brand as an industry leader, engage with your audience, and create valuable content that keeps visitors coming back. However, blogging without a solid SEO strategy can do more harm than good. But if you're making certain common mistakes, you could be sabotaging your SEO efforts without even realizing it. Many businesses invest time and effort into creating content, only...

9th July 2025

Tips & Toolsblogging, blogs, SEO

Benefits of Partnering with a South African Web Agency for SEO

Outsourcing your SEO needs can be a game-changer—if you partner with the right team. As global competition heats up and marketing budgets tighten, more businesses from the UK, USA, Australia, Canada, and beyond are turning their attention to South Africa’s booming digital scene. Why? South African web agencies offer a rare combination of world-class quality, cost-effectiveness, and personalised service, especially when it comes to SEO. If you're considering hiring an agency to boost your rankings, generate consistent traffic, and drive measurable ROI,...

25th June 2025

SEOdigital marketing, Outsourcing, SEO

How AI is Revolutionizing Search Engine Optimization Strategies

AI search engine optimization is no longer a futuristic concept in digital marketing – it’s here now, transforming how we approach search engine optimization (SEO). From content creation to technical audits, AI is helping businesses work smarter and faster. By 2025, 75% of marketers will be using AI for content ideation and optimization. 62% already report significant productivity boosts on routine SEO tasks. That’s great news for busy business owners and marketers. AI can take care of the tedious work and...

24th June 2025

AI SEOAI, ai search engine optimization, AIEO, aiseo, SEO

Affordable Web Design for Small UK Businesses

If you're a small business owner in the UK, you already know how important a website is. It’s your 24/7 salesperson, your digital storefront, and often the first impression potential customers get of your brand. But here’s the problem: high-quality web design often comes with a hefty price tag—especially when working with local UK agencies. That’s where outsourcing your web design to experienced international teams can be a game-changer. At Digital Consulting, a Cape Town-based web and SEO agency, we help...

18th June 2025

Web Designbusiness website, Outsourcing, web design

Outsourcing Web Design to South Africa: What You Need to Know

Outsourcing isn’t just a cost-cutting strategy anymore—it’s a smart move to access world-class talent, speed up project timelines, and grow your digital footprint with less stress. And one destination is quietly stealing the spotlight when it comes to outsourcing web projects: South Africa. With a strong English-speaking workforce, competitive pricing, and a growing digital ecosystem, South Africa is emerging as a go-to hub for businesses in the UK, US, Australia, and beyond looking to partner with professionals for building and optimizing...

11th June 2025

Web Designdigital marketing, Outsourcing, SEO, web design