Tag - tips

mobile responsive design 01

What is a Mobile Friendly Responsive Website?

With the evolution of Smartphones, everyone today wants a mobile friendly website. If your website lacks resolution and compatibility with your visitor’s mobile devices, you’re in trouble of losing some potential leads.

It is also impractical to consider that the same
website version on a PC where resolutions are much higher will be equally responsive to a smaller touchscreen device!

People are constantly on their smartphones. Whether it is to order a pizza or making big payments online – mobile devices is the new generation Internet medium!

mobile responsive design 02Does this mean, you have to accept the result of losing visitors eventually? The answer in web development is NO!

Let’s understand more about a responsive website.

What is Responsive Website?

A responsive web design is a strategy that implies that design and development of a website should automatically respond to user’s environment, depending on screen size, orientation, and platform.

In much simpler words, if I am opening an e-commerce store on my laptop, every tab and menu will appear in a much more elaborated format. Once I switch to my smaller, mobile device, the e-commerce store will change its resolution, and the tabs will appear in a more compact manner.

Image viewing a desktop e-commerce store on your mobile device, as the tabs will become smaller for the user, and it will require constant zoom in and zoom out! This will eventually decrease your visitor rate and increase your bounce rate.


What are the Features of Responsive Website?

The idea here is not to create a custom website for each platform (it will be unrealistic in this constantly evolving tech world), but to create one website that fits all sizes!

This does not involve any use of sensors or artificial intelligence; instead, it uses the abstract thinking to generate fluid layouts, scripts, and markup.

Don’t limit your thinking to screen resolutions only, as mobile friendly responsive website changes itself into a new design on every platform.

mobile responsive design 03

Following are the features of a responsive website design:

  • Universal adaptation is used to provide the same user experience, without depending on the screen sizes. These features aim
    towards making a site adjust independently, based on the device and its screen resolution.
  • Support for all browsers is important to ensure greater compatibility of the site on every platform.
  • Search Engine Optimized website along with responsiveness greatly impacts your visibility on the web.
  • User-friendly website is the biggest feature of a responsive Internet site. Our ultimate goal here is to make the transition from one platform to another for a user, seamless.


What is Mobile Friendly Website?

A mobile friendly website is the smaller version of your regular site. It limits the drop-down menus and has no flash animation. A mobile-friendly website will be same as your desktop site but with way fewer features.

Search engines like Google constantly demand the websites to become user-friendly for mobile visitors. A mobile friendly website alone is not the answer, as it will only decrease the user’s interest in your site.

Combining the power of mobile friendliness and responsiveness is the key!


What is Mobile Friendly Responsive Website?

A mobile friendly website that is optimized for mobile users is a far more advanced version of your regular website. Your website will be reformatted and will get unique navigation and images, to make it more user-friendly on every platform.

mobile responsive design 04

This will eliminate the disadvantages of a mobile friendly website, where the drop down menus and other functions are limited, and will replace them with new features that will automatically change for every platform.

When responsiveness is included in a website design, the real part of developments come into action. The site becomes flexible for all platforms, and it orients itself seamlessly, depending upon the screen size and platform.


What are the Benefits of Mobile Friendly Website?

mobile responsive design 05There is not doubt that a website that is mobile friendly and responsive has a better chance of surviving the competition, than a basic website that is hard to view on smaller screens. Here are a few of its many benefits:

  • The features will become “thumb” friendly and the graphics will be reduced, without disrupting the important information.
  • It avoids making users type a keyword, unless absolutely necessary.
  • It also gives the option of viewing desktop version – best of both worlds!
  • The user experience will be improved, which means you will get more chances to get customers from every platform available in the market.
  • Your bounce rate will reduce, as your visitor can surf on your site on any platform.
  • The website’s load speed is faster on mobile devices, which will create more interest among your visitors.
  • The SEO element of your website will improve by a great number, and you will get more visibility on the web.

Believe it or not the world is changing, and to succeed in your market, you will have to reach to your customers, where they are available the most – mobile devices! Consider changing your website into a more responsive and compatible version, and take every opportunity to convert a lead into a permanent customer.



ecommerce stock photo sized

10 Useful Tips for Starting an Online Store

These days more and more people are trying to explore the digital realm for business opportunities, and hence online stores are becoming more common than brick and mortar stores.

You may think that starting an online store is a lot easier and profitable than establishing a physical storefront. You don’t have to worry about paying monthly rents and utility bills on top of investing in the products you are going to sell, plus you can reach millions of people globally sitting in the comforts of your home.

Undoubtedly, the appeal of starting an online store is just too good to pass. But as with any other business, you need to have a strong business plan and plenty of knowledge about how things work online to make profits. Mentioned below are some tried and tested e-commerce tips to help you from beginning to end.

  1. Find a niche & test the waters

This day and age, one can sell anything and everything online. But not all products are conducive to sell online as it can become difficult to drive sales when the customers cannot see the product.

While exploring your options consider what product you want to sell carefully. Try to find something highly original but with a general appeal.

Once you have determined the product, you will need to evaluate the niche and size up the competition to create a successful online store.

You can test the waters before taking the plunge by selling your products on a small scale like social media or eBay. This will give you a pretty good idea of who is buying your products, what customers are ready to pay and how you can improve.

  1. Build your website

When it comes to creating the website, it’s important that you choose the platform carefully. You can get a web developer to build your site from scratch or opt for a hosted platform if you want to avoid any contact with code.

We suggest you go for a secure and robust platform that offers room for customization and scalability. WordPress and Shopify are popular platforms that can get you up and running in no time at a very reasonable cost.

You must carefully assess the benefits and limitation of the service you choose because if anything goes wrong with the website in future, your sales will suffer.

  1. Make the Ordering Process Simple & Secure

Process of placing the order should be a breeze for the customers if you want the sales to go smoothly and ensure that the buyers come back for more.

Amazon is a great example when it comes to offering an effortless checkout to the customers. All you need to do is add to product to the cart, if you are a registered user your personal details will be already available on the site; just click a few buttons and voila! Purchase is complete. It cannot get any easier than that.

Make navigation easy for the customers and only create a two or three step checkout process to enhance the user experience.

  1. Pay attention to SEO

You will not be able to get traffic and make sales until and unless you are able to create a web presence. Therefore, paying attention to SEO should be your prime focus after your website is operative.

Search engines use specific parameters to index a site and rank it in its search results. These parameters include fast loading speed, user experience, clear coding, XML sitemap and navigation etc. Until and unless these parameters are fulfilled and the site isn’t completely optimized, your customers won’t be able to find you.

  1. Create informative and attractive product descriptions and add images

Since the customers cannot see the products in person while shopping online, it’s important that you offer as much information on the product as possible.

Write high quality product descriptions with complete and authentic information about the product so that the customers know what they are purchasing. Also add attractive and high res images to provide a visual stimulation.

  1. Market

Along with optimizing the site to make it search-engine friendly, you will also need to pay attention to marketing for bringing visitors to the site, engaging them and converting them into sales.

Creating attractive landing pages, starting a blog, staying active on social media are some of the ways to attract customers to the site. Running a newsletter is also an important tool for boosting sales.

Offering incentives, special discounts from time to time or free giveaways through newsletter is a surefire e-commerce tip that will bring you a lot of leads and sales.

shopping items bought sa 2016

Effective Measure 2016 SA E-Commerce Report

source: Effective Measures

  1. Upsell

Advertising similar products right before the customer checks out is a growingly popular trend these days. Needless to say it is very effective as well in promoting sales and increasing profits as by showing products similar to the ones your customer has added in his cart, you can encourage him to consider more options.

All these above mentioned tips will help you in successfully starting an online business so make sure you add this article to your bookmarks.

If you’re looking to find out more about starting your own e-commerce store, contact Digital Consulting for advice and solutions.