What are black hat and white hat tactics?

Black Hat and White Hat tactics are the terms used to describe two different approaches to SEO. The short answer is, think of it like black magic and white magic – one is risky, one is safe. Black Hat SEO is used because its tactics have fast results in a short amount of time. White Hat tactics take a little longer but have a long-term success rate. Black Hat SEO is risky because it includes practices such as keyword stuffing, which as mentioned above, can really hurt your ranking and site authority.