There are many ranking factors in SEO. With the Google algorithm changing all the time, so does the importance of these factors. Some important ranking factors include but are not limited to:
- Quality content
- Keywords
- Niche competition
- Backlinks
- Mobile optimization
- Page speed
- Relevance and helpfulness
Above all else, content quality remains a steady, very important ranking factor. Make sure the content you put out is always helpful and well-written.