Author - ShelleyP

common website problems

Common Website Problems and How to Solve Them

If you're a website owner, you know how frustrating it can be when your site breaks. Whether it's an error message or something more serious like a security breach. These website problems can be difficult to resolve without any technical knowledge. In this post, we'll look at some common website problems and their solutions so that you'll know exactly what to do if your site goes down! Broken links If you have broken links on your website, the problem is two-fold: Broken...

long tail keywords

What Are Long-Tail Keywords?

Long-tail keywords are the backbone of any SEO strategy. They allow you to target the specific search terms that people use when they want to find something online. In this guide, we'll cover what long-tail keywords are and how to use them in your own marketing strategies. We'll also show you how to find them and use them in your content marketing efforts. What are long-tail keywords? Long-tail keywords are phrases that people use to search for a specific product or service....

graphic design for business

Why Graphic Design is Important For Business

Graphic design is an important part of a business, but why? It is the visual expression of your company and brand, from logos to advertisements to packaging. So, if you’re looking for ways to improve your marketing or sales materials, here are a few reasons why graphic design might be just what you need: Sharpens Your Content For starters, graphic design helps you communicate your message. No matter what kind of business you own – whether it’s a non-profit or a multinational corporation...

organic ads vs paid ads

Organic Traffic vs Paid Ads Search Results

Gaining SEO traffic can be difficult if you don't understand how search engines work. There are two ways they can attract attention when people use their search engine, organic and paid ads. Are you doing enough to get your website out there? Should you be working on increasing organic traffic, or paying for quick traffic? Or...both? Let's break down what each of them means and how they work. What is Organic Traffic? Organic means the results that appear based on the search engine's...

improve website design

5 Inspiring Tips To Improve Your Website Design

Your website design can say a lot about your reputation. If you own a business, you understand the importance of maintaining your business's online reputation. Whether it’s online reviews or on social media, customers are evaluating your brand every day. This means that it is more important than ever for brands to make sure that their websites are optimized for search engines and their target audience. That being said, improving your website does not have to be expensive or difficult!...

fix seo mistakes

5 SEO Mistakes You Were Probably Making All Along and How to Fix Them

Your website is your most important marketing tool, and it should be given the attention it deserves. But with so much going on in your business, it's easy to get distracted by other things and forget that a high-ranking search engine result page (SERP) isn't just an arbitrary goal. It's also the destination where people go when they're ready to buy something. If they can't find what they're looking for quickly and easily on your site, it won't matter how...

loom beginners guide

How to Use Loom for Beginners

Want an easier way to collaborate with your clients? The world of business has changed and adapted tremendously since the covid-19 pandemic. One of the biggest changes we had to make was how we communicated with our clients and customers. Many businesses and companies alike took to Zoom and Google Teams to stay in touch with their remote employees. But that’s not what we’re here for. Today, we are here to discuss the online tool Loom. What is Loom? Loom is a...