What is Google’s RankBrain and how does it affect SEO?
If you’re serious about your SEO then you should know about Google RankBrain. RankBrain is a machine learning artificial intelligence (AI) that is used in Google’s search algorithm. RankBrain was introduced and confirmed to be in use in October 2015 and is still the only artificial intelligence in the Google search algorithm. How does it work? Let's take a look at how AI is used in Google's RankBrain.