Google Analytics

time on site and bounce rate

What is Time on Site and Bounce Rate?

Time on Site and Bounce Rate are popular metrics that website owners like to track. If you manage your website or blog marketing, chances are you’ve been curious as to how well your site is doing, and how many people have actually interacted with it. Using a popular analytics tool like Google Analytics, you’ll see a couple of different metric reports. However, since the launch of Google Analytics 4, these metrics are no longer measured and reported as they used to...

31st July 2024
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GA4 metrics to track

5 GA4 Metrics Every Website Owner Should Monitor

With the introduction of Google Analytics 4 (GA4), a new era of data-driven decision-making has dawned upon us. Compared to Universal Analytics, GA4 is a significant upgrade, offering a more comprehensive view of user behavior. GA4 offers a wealth of enhanced features and capabilities tailored to meet the evolving needs of modern businesses. As the next generation of Google Analytics, GA4 not only provides a comprehensive view of website performance but also offers advanced tools for understanding user...

24th April 2024
SEO, ,
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