GA4

GA4 metrics to track

5 GA4 Metrics Every Website Owner Should Monitor

With the introduction of Google Analytics 4 (GA4), a new era of data-driven decision-making has dawned upon us. Compared to Universal Analytics, GA4 is a significant upgrade, offering a more comprehensive view of user behavior. GA4 offers a wealth of enhanced features and capabilities tailored to meet the evolving needs of modern businesses. As the next generation of Google Analytics, GA4 not only provides a comprehensive view of website performance but also offers advanced tools for understanding user...