Generative Engine Optimization (GEO) vs Search Engine Optimization (SEO)
The world of search is changing—fast. For years, digital marketers and website owners have focused on Search Engine Optimization (SEO) to improve visibility on Google and other traditional search engines. But with the rise of AI-powered search tools like Google’s AI Overviews, Bing Copilot, and ChatGPT, a new player has entered the scene: Generative Engine Optimization (GEO). So what exactly is GEO, how is it different from traditional SEO, and do you need to be optimizing for both? Let’s break it down. What Is...
