After a couple of years of having a website and keeping up with SEO strategies, you are probably starting to wonder how many of these factors begin to go stale over time, or do not work as well as they used to when you started your SEO journey. Let me remind you that the importance of these factors alternate a lot. Especially if it’s the Google front page you’re focusing on ranking on - that’s because Google changes their algorithm,...
SEO, which stands for Search Engine Optimization, is a game-changer for businesses looking to dominate online. It helps improve search engine rankings, drive organic traffic, and boost conversions. Whether you're a small local business or a large enterprise, investing in SEO can significantly impact your online presence. But one of the most common questions business owners ask is: How much does SEO cost in South Africa? The answer? It depends. SEO pricing varies based on multiple factors, including the scope of...
The most common question that gets asked in regard to websites is, “How do you get more traffic?” Website traffic is important to monitor and increase because no traffic means no customers and no website visitors. We’ll go through some of the best ways to get more website traffic and look into how to incorporate each of them in your marketing plan. Before we get into that, I just want to point out that even though the following methods to...
Do you know the difference between Google AdWords and SEO? Whether your online business is old or new, you should enjoy the E-commerce adventure! As with any business, you need clients otherwise it wouldn’t be a business now, would it? But how do you ensure clients can find you? The best place to start is the internet of course. Do a little research to find out how you can make your business discoverable. You have done some online research and slowly...
WordPress is a great platform of choice for any kind of online site! With customizable themes and thousands of plugins, you can kick start your business, blog, or any other online website passion within a matter of minutes. That being said, with many great features comes the risk of vulnerabilities and security disputes. If you're not careful, hackers can easily compromise your WordPress site. Necessary precautionary measures need to be in place to stop such attacks. The question arises, how hackers...
Are you running a business online? Or enjoy managing a blog? Then WordPress is a core part of your run-of-the-mill activities on the web. Apart from supporting your site with powerful SEO, other security measures should be taken to decrease or purge the element of risk. The primary installation of WordPress is simple and secure. However, adding themes, custom code, plugins, and users increases the likelihood of being hacked.
The meteoric growth of e-commerce in the past two decades has been sounding like the death knell for the physical stores. Today, the e-commerce giant Amazon holds a market capitalization of more than $400 billion. Amazon has left behind the traditional retail store giant – Wal-Mart, which by the way is valued at around $214 billion. Undoubtedly, the stats are slightly worrying. So, are clicks overtaking bricks? Well, the change in the business landscape and market is not a new trend. During...
Have you ever wondered, why some websites rank higher on search engines, and some go on to the last pages? The key to everything is SEO. What is SEO? If you've been wondering what SEO means or you just don't get, we're here to help you learn! SEO is an acronym of search engine optimization, which is a process that affects the visibility of a website or a page on search engines. In simpler words, this marketing technique optimizes the online content...
With the evolution of Smartphones, a mobile-friendly website is not just a want, it's a must! If your website lacks resolution and compatibility with your visitor’s mobile devices, you’re in trouble of losing some potential leads. It is also impractical to consider that the same website version on a PC, where resolutions are much higher, will be equally responsive to a smaller touchscreen device! That being said, over the years many themes have adapted to become responsive to various screen resolutions. People...
If you're thinking about starting a blog or website, WordPress is likely the top platform you'll come across. Since its launch in 2003, WordPress has quickly become the most popular self-hosted blogging tool in the world. From a technical perspective, WordPress is an open-source web development framework built on PHP, a programming language. It includes a web template system that allows users to easily customize their pages. WordPress also provides a vast array of features, such as built-in themes, a pick-and-choose...
