From 34 to 70+: SEO Case Study Doubling Our Mobile Performance Score

Portfolio Description

  • The Goal: Technical SEO & Performance Optimization.

  • The Challenge: Bloated plugins and third-party scripts slowing down mobile UX.

  • The Result: +105% increase in mobile performance score and a perfect 100/100 SEO score.

Why This Matters for Clients

“Google prioritizes fast, mobile-friendly websites. By optimizing our own platform, we didn’t just improve our score; we decreased our bounce rate and ensured that our first impression matches our technical expertise.”

Digital Consulting website optimization

The Challenge

Even for experts, “feature creep” is real. Over time, our site accumulated legacy plugins (like Slider Revolution) and heavy tracking scripts (Google reCAPTCHA) that were taxing our mobile load times.

  • Mobile Performance: Starting score of 34.

  • Bloat: Excessive font styles and inactive plugins were adding unnecessary HTTP requests.

  • UX Friction: Traditional CAPTCHAs were slowing down the user journey and increasing server load.

The Solution

We performed a “digital detox” on our own infrastructure to prove that speed is a competitive advantage.

  • Plugin Purge: Deactivated and deleted 7+ non-essential plugins, including heavy sliders and maintenance tools, to reduce backend overhead.

  • Script Optimization: Replaced the resource-heavy Google reCAPTCHA with Cloudflare Turnstile—improving security while significantly reducing script execution time.

  • Asset Refinement: Limited typography to just two font styles to minimize flash of unstyled text (FOUT).

  • Cache Tuning: Fine-tuned WP Rocket settings for aggressive minification and critical CSS delivery.

digital consulting website performance metrics

The Results

  • Mobile Performance Boost: Increased mobile speed score from 34 to 70+, a 105% improvement in overall performance.

  • Perfect SEO Score: Maintained a 100/100 Google Search Console score, ensuring maximum visibility and crawlability.

  • Best Practices Optimization: Elevated the Best Practices score to 96/100 by eliminating legacy code and insecure scripts.

  • Streamlined Tech Stack: Reduced HTTP requests by removing 7 redundant plugins, leading to a leaner, more stable backend.

  • Security & Speed Upgrade: Successfully transitioned to Cloudflare Turnstile, reducing script execution time while maintaining robust bot protection.

BEFORE

AFTER

Drag & slide to reveal our results

mobile speed optimization beforemobile speed optimization after