Local SEO

Rich snippets are enhanced search results that include additional information about a webpage, such as reviews, ratings, and event details. To appear as a rich snippet in search results, you need to include structured data markup on your website that provides this additional information to search engines. This can help improve your click-through rates and visibility in search results.
A local keyword is a search term that includes a location, such as "best pizza in Cape Town" or "plumber near me." Including local keywords in your website content, meta tags, and online listings can help you rank higher in local search results.
To optimize your Google My Business listing, make sure your business information is accurate and up-to-date, add photos and videos of your business, respond to customer reviews, and regularly post updates and offers. You can also use Google My Business to manage your online reputation and connect with customers.
Local citations are mentions of your business's name, address, and phone number (NAP) on other websites, directories, and social media platforms. These citations help search engines like Google verify the existence and legitimacy of your business and can improve your local search rankings.
Local SEO is the process of optimizing your website and online presence to appear higher in search engine results for local searches related to your business. This includes optimizing your website for local keywords, creating a Google My Business listing, and building local citations.