What is WordPress and why is it so popular?


What is WordPress and why is it so popular?

Planning to start your blog or website, you’ll find that WordPress is the most highly recommended platform among all. After its inception in 2003, WordPress rapidly became the most widely used self-hosted blogging tool in existence.

Technically speaking, WordPress is an open source web design framework based on PHP (a programming language). It features a web template system that enables users to customize the pages effortlessly. WordPress also offers an endless list of unique features like built-in themes, mix-and-match plugins installations, widgets, static pages, and easy media management options.

All these powerful features together help the users to create an attractive website while optimizing it for the search engines.

With more than 60 million people around the globe using WordPress web development to power their blogs and websites, one might wonder what makes it so popular?

cms market share march 2017

CMS Market Share at March 2017  source: W3techs.com

Enlisted below are major reasons that make WordPress the first choice for those looking for an easy and efficient online content management and publishing system:

It is Free & Open Source

WordPress web development is completely free to use, edit and redistribute, which makes it the most cost-effective solution available in the market. It is entirely open-source. The software script that is used to run WordPress can be downloaded and installed by anyone from their official website.

The source code can be easily edited and customized according to your individual needs. Most of the web hosting services offer one-click installation option for WordPress, and therefore you can get started with a new and free blog within seconds.

Ease of Use

Free availability of WordPress doesn’t come at the expense of its usability. WordPress offers an insanely smooth learning curve, which means that you don’t need to be a programmer to understand how it works.

It comes with inbuilt features for publishing content, user management, feeds, revisions and much more.

WordPress offers a visually easy to navigate backend or admin panel. The administrator interface is so practically organized that everything from editing a page to uploading media can be easily accomplished.

Flexible and Versatile

Another amazing feature that makes WordPress a popular choice is its extensibility and scalability. Today, it has become much more than just a blogging platform as it now offers the flexibility to develop any website.

From a video sharing site like YoutTube or Vimeo to a fully-functional eCommerce store like eBay; WordPress is versatile enough to be used for a developing any website.

The availability of a countless themes and plugins in WordPress allows you to easily develop the following types of websites:

  • Blog
  • eCommerce store
  • Video Website
  • Service Website
  • Photography Website
  • Directory or Classified Ads Listing Website
  • Membership Website
  • Question Answer Forum
wordpress screenshot

WordPress Screenshot


WordPress is an incredible content management system with high creative and practical capabilities. There is an endless list of themes to choose from on WordPress.

From lightweight web design created by casual developers to extraordinary powerhouse developed by professional designers, you can find a plethora of free and paid themes for your specific purpose.

In addition to that, it can be easily customized without any coding. The control panel under the WP dashboard enables the users to customize the colors, design, and features of the theme.

SEO Friendly

A website should be SEO friendly so that the search engines like Google and Bing can index and rank it. These search engines use various predefined parameter to rank the websites. This includes fast loading speed, XML sitemap, good coding, navigation, user experience, etc.

WordPress web design pays attention to all these parameters and also offers several additional plugins to improve the visibility of the site on search engines.

According to Google, WordPress is 99% SEO friendly; therefore it will minimize your efforts for making the site rank higher in the search results.

Easy monitoring and maintenance

If you are worried about regular surveillance and maintenance of your site, then rest assured. WordPress maintenance will not soak up your budget or time. Also, there will be a very little room for downtime with this platform as the updates do not consume much time.

It takes about 15 minutes to backup the data manually for an average multi-plugin update.

WordPress also offers a large community of active users and developers to help in troubleshooting. It has well-maintained support forums where you can post your questions, search queries and find solutions to your problems.


WordPress design helps create robust and highly secured websites of any type. It has very high-security standards and is regularly updated to minimize vulnerability and keep the hackers at bay.

Users are encouraged to take certain precautions to reduce any potential threats. Using essential security tools, updating WordPress regularly, downloading the plugins from WordPress.org only, are some of the measures to improve safety.

WordPress has a lot of inbuilt functionality that helps develop powerful websites of any types. It also pays attention to all the major aspects of security to SEO to ease of use, which makes it a highly recommended framework for anyone trying to explore the digital realm.

If you’re looking to get a corporate site, e-commerce store or blog developed, speak to us anytime for advice or a quote.

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