Introduction to Digital Marketing Short Course
Course Summary:
The Introduction to Digital Marketing Course, is a 3 day course running over 3 weeks (1 day per week). It is aimed at providing a clearer understanding of the digital marketing elements, their impact, components and inter-relatedness.
Digital Marketing is now pervasive and relevant to all business types. Whether you’re a Fortune 500 company or a solopreneur, digital marketing affects you and your business.
Navigating your company through the digital marketing landscape can be confusing as there are literally hundreds of tools and aspects to consider. In this course, we aim to simplify this to the core essentials of digital marketing and provide an understanding of what elements are at play and how to best use them
Cost: R2800 (reduced from R3800)
Duration: 3 days (1 day per week for 3 weeks).
Start Date: 29 September 2019 (Sunday)
Class Dates: 29 September, 6 October, 13 October
Time: Sundays 9am to 3pm (3 consecutive Sundays)
Venue: TBC – Cape Town, Northern Suburbs
Suitable For:
- Business Owners
- Start Ups & Entrepreneurs
- Marketing Students
- Graduates
- Web Based Businesses
- Marketing Managers
Registration Closes: 20 September 2019
Seats are very limited. Book early to ensure yours.
If you’re interested to join the course or to find out more, please complete the registration form below and we’ll contact you shortly.
Course Content
Introduction to Digital Marketing & the Course
- Web Design Principles
- Website Types
- CMS Websites & WordPress
- Working with Google Analytics
- Other Web Analytics tools to use
- Understanding SEO
- Implementing SEO
- SEO Tools
- PPC Basics
- PPC Channels
- Working with AdWords
- Working with FaceBook
- Email Marketing Basics
- Working with MailChimp
- Strategy Formulation
- Strategy Execution
