Author - TristanT

keyword research seo

Why Keyword Research Matters

Keyword research is one of the most important parts of SEO. Why? Have you ever painted your house without knowing the paint colour first? 😬 Yeah, not the best idea! Well, trying to optimize your site without doing keyword research first is kind of the same thing. It's how you find topics for your blog and also helps you improve your overall SEO. But what exactly is keyword research? And how can it help your website? In this post we'll...

ecommerce websites

What are the Do’s and Don’ts of Ecommerce Websites?

Ecommerce websites are becoming an increasingly important part of our online lives. The convenience and speed at which you can get products from your favorite brands is just one of the reasons why. But with all the bells and whistles we have available to us today, there are many ways ecommerce websites can go wrong. Here are some tips for making sure your website works well: Do make your ecommerce website mobile-friendly If your ecommerce site is not mobile-friendly, you could...

search engine optimisation

Getting Started with Search Engine Optimisation: A Blog About SEO for Beginners

Search engine optimisation (SEO) is a way to increase the number of visitors you get from search engines, like Google and Bing. SEO is important because it helps bring more customers to your website -- which means more revenue! That said, SEO can be overwhelming for beginners. There are so many things to consider when it comes to optimising your site with SEO. Luckily, we'll give you a brief introduction to some of the best practices that people use on...

wordpress product upload

WordPress Product Upload Guide

Are you the proud owner of an eCommerce WordPress site and ready to learn how to upload new products? Without further ado or any jibber-jabber, let's get started! What You'll Learn: Add Product Info: Navigate to Products > Add New, then add the product name, description, and details like price and SKU. Choose Product Type: Select from product types like Simple, Variable, or Downloadable, depending on your product needs. Organize with Categories & Tags: Assign categories and tags to help...

EEAT in SEO

EEAT in SEO: What Does it Mean?

So, you’ve probably heard of E-A-T (Expertise, Authoritativeness, Trustworthiness) – and no, it’s not about feeding the Googlebot a steady diet of keywords (please don’t try that at home). In SEO-land, E-A-T has been a big deal for years. But wait, Google went and gave E-A-T an extra “E” in late 2022, making it E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In this updated 2025 edition, we’ll go through EEAT in SEO, what that means, why it matters, and how Google’s latest algorithm updates and...

website redesign

When Should You Redesign Your Website and Why?

Your website is a very important part of your business. It’s basically the front window of your store, your first impression, and a deciding factor to help capture a potential customer’s attention – so it better be good! When designing a website, we focus on the needs and requirements of the business at the given time of the design. As a business grows, so does its brand and service offerings. As time goes on, your website may not capture those elements...